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The Rugby Football League (RFL) and Super League Europe today announce a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and form a new joint venture company.

IMG has assembled a team of experts across its Media business and the Endeavor network to work with the newly combined entity on strategically repositioning the sport to maximise its commercial potential for long-term growth, build deeper relationships with fans and attract new audiences.

The agency will initially focus on competition restructuring, content production and innovation, domestic and international distribution of media rights, digital transformation powered by IMG’s digital sports arm Seven League, brand strategy delivered by Endeavor’s cultural marketing agency 160over90, and streaming through Endeavor’s OTT platform Endeavor Streaming.  

As part of a second phase of work, IMG will also provide data collection, betting product development and streaming rights via its sports data and betting technology business IMG ARENA.

Simon Johnson, Chair of the Rugby Football League: “In recent years, an immense amount of work has gone on, in initially protecting the sport through the pandemic and then setting it on a course for real growth. The Governance re-alignment was key and a prerequisite to attracting a partnership such as this. IMG is a global giant in the sports and entertainment industry and this alliance is fantastically exciting for our future. Coupled with the Men’s, Women’s and Wheelchair World Cups which are set for the Autumn on home soil, I have no doubt that 2022 will now prove to be a watershed year in the history of Rugby League - and this announcement will be the keystone in future success.”   

Ken Davy, Chair of Super League said: "Over the last 18 months, Super League has focused on analysing and defining the future of the competition, with two key elements being identified. These were to grow commercial revenues in a realignment with the RFL and the other was to find a strategic partner.

"We consulted widely on the strategic partner to find someone who bought into our vision for the Super League competition and the sport of rugby league as a whole. In IMG we have a world-renowned partner that has all the requisite strengths to ensure the sport’s continued growth and development."

Adam Kelly, Co-President of Media & Events at IMG, added: “Rugby League is loved for its thrilling, fast-paced action and we see tremendous potential to further energise the sport and its competitions in the UK, engage with fans on a deeper level and drive long-term growth. We are excited to embark on this long-term partnership with the RFL and Super League and look forward to utilising IMG and Endeavor’s unparalleled expertise, experience and global network to create and add value for Rugby League and its commercial partners.”

To complement the well-established broadcast partnerships which the sport has with the BBC and Sky, Betfred Super League is currently being shown live on free-to-air television for the first time in its 26-year history, after Channel 4 secured a deal to show ten live matches and Grand Final highlights for the next two years and appointed IMG to produce its coverage. 

IMG will be working with the sport's Strategic Working Group, which was specifically tasked with identifying the right partnership. The group is made up of representatives from the RFL and Super League Europe and has been working closely with IMG over recent months.

About IMG

IMG is a global leader in sport, events, fashion, and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.




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Posted by RLFANS News Hound on Tue 10th May 2022 2:38 PM | Views : 20405 | Replies : 27 | BACK TO STORIES
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TABLES:
Matches on TV
Mon 23rd May
CH RND: 12
19:45
Sheffield-Widnes
Sat 28th May
CC2022 RND: 9
15:00
Wigan-Huddersfield
1895 RND: 3
12:00
Featherstone-Leigh
Thu 2nd Jun
CH RND: 13
12:30
Workington-LondonB
Fri 3rd Jun
SL RND: 14
20:00
Warrington-Leeds
Sat 4th Jun
SL RND: 14
14:00
Castleford-Wigan
Mon 6th Jun
CH RND: 14
19:45
Featherstone-Bradford
Fri 10th Jun
SL RND: 15
20:00
Salford-Wigan
Sat 11th Jun
SL RND: 15
18:00
Catalans-Hull FC
Mon 13th Jun
CH RND: 15
19:45
Leigh-Featherstone
Sat 18th Jun
MINT2022 RND: 1
17:30
England-ALL STARS
WINT2022 RND: 1
15:00
ENGLAND-FRANCE
Thu 23rd Jun
SL RND: 16
20:00
St.Helens-Leeds
Fri 24th Jun
SL RND: 16
20:00
Warrington-Hull FC
Sun 26th Jun
SL RND: 16
15:15
Hull KR-Huddersfield
Mon 27th Jun
CH RND: 16
19:45
Barrow-Halifax
Fri 8th Jul
CH RND: 18
19:45
Newcastle-Bradford
Sat 9th Jul
SL RND: 18
19:00
Leeds-Castleford
SL RND: 18
16:45
St.Helens-Wigan
SLRND: 18
14:30
Wakefield-Toulouse
Sun 22nd May
CH RND: 12 Batley28-12LondonB
CH RND: 12 Dewsbury18-20Barrow
CH RND: 12 Leigh58-6Workington
CH RND: 12 York24-40Halifax
NRL RND: 11 Souths12-32Canberra
NRL RND: 11 Gold Coast18-25Cronulla
L1 RND: 9 Keighley29-18Midlands
WLS2022G1 RND: 2 YorkW13-6St.HelensW
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WLS2022G2 RND: 2 FeatherstoneW56-6CastlefordW
Sat 21st May
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CH RND: 12 Featherstone78-0Whitehaven
NRL RND: 11 St.George24-18NZ Warriors
NRL RND: 11 NQL Cowboys36-6Melbourne
NRL RND: 11 Sydney12-32Penrith
L1 RND: 9 Swinton54-16Cornwall
L1 RND: 9 Rochdale46-28Doncaster
L1 RND: 9 West Wales12-50Hunslet
SL RND: 13 Hull FC31-22Wigan
This is an inplay table and positions can change as matches are in play.
Betfred Championship 2022 ROUND : 12
 PLDFADIFFPTS
Featherstone 12 488 146 342 23
Leigh 12 482 92 390 22
York 12 300 206 94 18
Halifax 12 338 200 138 16
Batley 11 254 205 49 15
Barrow 12 235 272 -37 15
 
Bradford 12 252 255 -3 12
Sheffield 10 246 204 42 10
Widnes 11 263 290 -27 10
Newcastle 12 242 298 -56 10
Whitehaven 12 182 422 -240 6
Dewsbury 12 169 386 -217 4
LondonB 12 152 338 -186 3
Workington 12 134 423 -289 0
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Betfred League One 2022 ROUND : 9
 PLDFADIFFPTS
Keighley 8 319 66 253 16
Crusaders 8 335 106 229 16
Rochdale 9 376 200 176 14
Swinton 8 346 131 215 12
Doncaster 9 264 242 22 10
Hunslet 8 226 168 58 9
 
Oldham 7 222 160 62 5
Midlands 8 222 261 -39 4
West Wales 8 60 462 -402 2
LondonS 7 92 374 -282 0
Cornwall 8 106 398 -292 0
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Betfred Super League XXVII ROUND : 13
 PLDFADIFFPTS
St.Helens 13 308 126 182 22
Catalans 13 290 172 118 20
Wigan 13 332 271 61 18
Huddersfield 13 289 226 63 17
Hull FC 13 284 230 54 16
Castleford 13 285 288 -3 12
 
Hull KR 13 210 256 -46 12
Warrington 13 268 310 -42 10
Salford 13 263 312 -49 10
Leeds 13 193 246 -53 9
Wakefield 13 198 324 -126 6
Toulouse 13 202 361 -159 4
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National Rugby League 2022 ROUND : 11
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Melbourne 11 408 178 230 18
Penrith 11 322 189 133 18
NQL Cowboys 11 287 131 156 16
Cronulla 11 244 186 58 14
Brisbane 11 233 181 52 14
Parramatta 11 281 233 48 14
Sydney 11 233 200 33 12
Souths 11 236 235 1 10
 
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