Quote JerryChicken="JerryChicken"Lets name a specific brand - Frosties.
Try eating a supermarkets own brand of cornflakes and because they are cut right down to a specific price band you'll find a fairly bland product that goes soggy quickly in milk and has all the consistency of eating thin cardboard.
Now pour yourself a bowl of Frosties, I can barely bring myself to eat them on the rare occasions that I do, they taste so badly of saccharin that that is all you taste, they may not go soggy so quickly but thats because they have an emulsion of an artificial sweetener on them which leaves an aftertaste that lasts for hours.
I was speaking to a client of mine at work just yesterday and afterwards wondered what it was they did for a living, they manufacture wheat biscuits, granola and muesli which is sold through various supermarket own brands, seems to be quite a
"whole" product so I may have to give them a try.'"
My mother used to give us Cornflakes or Rice Crispies for breakfast. That, a piece of toast and a glass of milk. So what would be considered a 'sensible' breakfast, certainly back in the '60s and '70s. But she'd never have Frosties or the Crispies with added sugar – precisely because of the sugar. But I doubt she really considered the sugar that was in the ordinary version anyway.
I think cereals are dire. These days, I have a couple of soft-boiled eggs or an omelette; sometimes a kipper. Far better – tastewise too.
But I do buy cereals for tb – and it's a mare trying to find ones that do not have sugar (and salt) in them. Even many of the muselis and similar cereals, which really are marketed as healthy, have loads of sugar.
The marketing is extraordinary: look at yogurts that are marketed as 'low fat' – in other words, 'look, this is healthy', yet there'll be sugar in that too. And high fructose corn syrup is in so much, in items that people are not likely to expect – as the glaze on a pizza base, for instance. Well who looks at a pizza and expects masses of sugar in it? So you've got this vast amount of sugar that nobody expects, even when they're making an effort to eat reasonably healthily.