Jeff the God of Biscuits wrote:WWE is a business. It makes perfect business sense in this current economical climate to maximise their revenue. Kids buy the most merchandise - or rather their parents do. Focus on attracting more kids and you will make more money. Simples.
The product will suffer but when the company gets through this downturn they will go back to the edgier stuff and raise ratings again.
That's true, but by alienating the 18-35 year old demographic you're losing a lot of people who can work full-time (thus having plenty of disposable income), and also cuts off products you can sell, e.g. if they want to keep releasing tagged-classics on DVD such as from the Attitude Era, who can they sell them to if they're an 18 certificate (which a lot of them were) if they've lost most the adult market?