Congrats on going back to the Broncos name, getting a much better club badge and choosing some fresh colours (although I think more could have been done with the kit design).



I've enjoyed every trip to the stoop since Rovers got into Superleague and I'm glad your staying there too, cracking ground.



Really hope the Broncos can kick onto the next level as a club & good luck for next season!

Quote ="kit80"if they are from Twickers they are probably rugby watchers, even if not ">League.'" some were handed out at canary wharf icon_rolleyes.gif" alt="icon_rolleyes.gif" title="Rolling Eyes" />

Quote ="kit80"if they are from Twickers they are probably rugby watchers, even if not ">League.'" some were handed out at canary wharf icon_rolleyes.gif" alt="icon_rolleyes.gif" title="Rolling Eyes" />

Quote ="kit80"Whilst not knocking the cab advertising, and at £300 a month it seems pretty cheap, I don't know how you measure success - which would be critical for me in any marketing spend. I'd also question who reads cab advertising (although that is serendipitously eye catching as it's black/blue/silver). It's one thing seeing a message, it's another one to process it. Having said that, at £300 a months I'd probably do more and for longer. I don't know if you could voucher inside the cabs also. Whilst the Oyster card holders are equally difficult to measure success with, and obviously a waste now we're not Quins, at least 5000 people see them every day - and if they are from Twickers they are probably rugby watchers, even if not ">League.'" I'd suggest at this point , that the Black Cab advertising isn't a magic potion that will suddenly result in sell outs at the Stoop , but just the first part of a campaign , it creates recognition of future initiatives Am I right GF ?

Quote ="kit80"Whilst not knocking the cab advertising, and at £300 a month it seems pretty cheap, I don't know how you measure success - which would be critical for me in any marketing spend. I'd also question who reads cab advertising (although that is serendipitously eye catching as it's black/blue/silver). It's one thing seeing a message, it's another one to process it. Having said that, at £300 a months I'd probably do more and for longer. I don't know if you could voucher inside the cabs also. Whilst the Oyster card holders are equally difficult to measure success with, and obviously a waste now we're not Quins, at least 5000 people see them every day - and if they are from Twickers they are probably rugby watchers, even if not ">League.'" I'd suggest at this point , that the Black Cab advertising isn't a magic potion that will suddenly result in sell outs at the Stoop , but just the first part of a campaign , it creates recognition of future initiatives Am I right GF ?

Im a journalist now but studied marketing as part of my degreeb and have dealings with pr peeps on a daily basis I have also worked for the darkside for a while too. I have always in the under the line camp.

Its not just how many people respond to x advert, marketing is about supporting a core message and about reinforcing that.

We get no press coverage and do very little to merit it so we need other ways to reach people.

The cabs wont have an enormous effect, but will serve to remind a few people that we exist, and should therefore be applauded, same with the oyster cards, just that the problem with the oyster cards was that it was the only marketing spend last year and seemed a strange use of money.

www.hounslowchronicle.co.uk/west">www.hounslowchronicle.co.uk/west-london-sport/west-london-rugby/2011/11/01/broncos-hope-goign-back-to-the-future-breeds-success-109642-29702527/">www.hounslowchronicle.co.uk/west ... -29702527/ Sorry about the spelling mistake on the link!

www.hounslowchronicle.co.uk/west">www.hounslowchronicle.co.uk/west-london-sport/west-london-rugby/2011/11/01/broncos-hope-goign-back-to-the-future-breeds-success-109642-29702527/">www.hounslowchronicle.co.uk/west ... -29702527/ Sorry about the spelling mistake on the link!

The Chronicle has been very good to Rugby League the last 12 months from Us to West London Sharks etc.