I think the promotional side of Wire is very poor....certainly so since the departure of Draper, not that he was any good with the money he was on.



Catalans who made everything in pre match billing over social media and SL team selections very public.

It was all about the 'team dragons' for them and they'd been rolling at full media intensity for weeks.



In comparison Wire media CC build up had been slow to roll out and focused just on the odd casual chat with a player or two, 'what does it mean to you?'.

Quite possibly we are pumping out the most amateurish of promotional work I've seen from this club since internet dial up.



I don't know the ins and outs of our media team, but either they are volunteers, partimers or they just sit around drinking cups of tea for three parts of the day.

Its all about expected return, and the fact that we are talking about two different animals.



Catalan could spend £30k on promotion and gain £60k worth of extra revenue. Warrington could spend an extra £30k and get £5k as their base level is higher. If they can get the same £5k extra by only spending £5k, why spend more?



Add to that the (throw away comment) "fact" that the whole of France was behind Catalan whereas 50% of the UK probably didnt even know their was a cup final on, and 50% of the remainder probably didnt care, gives you an idea of the target audience.



Whilst people very often comment on the marketing at the club, it has to be remembered that they have on their board one of the best promoters in the UK, who's probably tried and binned more advertising ideas than the whole of Catalonia can even think up.

Great post. However I think our promoter needs to go back into the bin....but I still get your point about collateral.