Quote ="Lord Tony Smith"Really disappointing. You can see not much effort has gone into designing them kits. Not one to blow my own trumpet but me and Wirefan mocked up better kit designs in 10 minutes.
Worst we've had in years.'"
Shirt designers are never going to win, they are never going to be able to please everyone - be it the style, colour, collar, sponsor etc. it just will never fit the ideal.
If shirts don't change, albeit slightly or drastically, fans will never buy it because they will view it as a waste of money because it's the same as last year, and therefore clubs lose out on the revenue.
I take your point completely though, especially with the away shirt, it just looks like a plain black shirt with some yellow on the sleeves (similar to something Saints had a few years back). As much as I don't like the new Wigan away shirt, at least they have tried to do something different with it, while keeping the home shirt as traditional as they can.