Quote ="Paul Youane"They have also failed to deliver a taker of the naming rights to the World Cup despite it receiving exposure on free to view tv channel - the RFL is not fit for purpose.'"
To be fair to the RLWC2013 team (whilst technically part of the RFL and reporting to Nigel Wood), they are a seperate team who have done a great job and never intended getting a headline sponsor. They told us this 18 months ago. They feel the World Cup is a big brand in its own right and works better through attracting a range of sponsors - which to be fair is exactly what they have done.