I think people need to stop taking the word "personality" literally!!! Whether you like him or not Andy Murray single handedly won a Davis Cup for GB and IMO is a worthy winner. Forget the fact he's a miserable twonk...... to win a couple of grand slams + Olympic Gold in the era of Federer, Djokovic & Nadal makes him a hell of a player in his own right. Any other era and he'd have won half a dozen minimum. If we're going to dish out awards for personality why not give it to Kriss Akabusi or Eddie Edwards every year!
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As for Sinfield, great recognition for an outstanding club player (didn't do it for GB or England IMO) and just rewards for a top career (bit like Giggsy in 2009). Hopefully England RL can win the WC in 2017 and there is a huge push from the RL fraternity for Sam Burgess..... freak of a player and would certainly be worthy of such an accolade.