Quote ="PC Plum"Who's the target audience for this marketing ?'"
I take your point, but I think one target audience is the number of fans we may have lost over the decade.
Not particularly mathematically accurate but Superleague nearly hit an average of 10,000 fans a game and that has dropped towards 8,000. So I think we can get a lot of old fans back and get a few more new fans in across the target audience.
It may help if the big clubs didn't keep wanting to have an edge by the marquee allowance, but that's maybe another debate. But if the current rules proved to be popular across our audiences, returning lapsed fans and bringing in new ones would be blooming marvellous.
What I have no time at all for is any of these pie in the SKY (no pun intended) ideas that some people have that people will see this new type of game and the World will all suddenly be playing and watching Rugby league to the exclusion of every other sport going. If this is the way to modernise the dinosaur of Rugby and make it more attractive and profitable then market forces will force Union to follow anyway (slowly bit by bit) no matter what their purists say.
When Union got rid of the maul which was an orgy without the sex, and the ball was simply recycled they did their game a massive favour to be fair.
