Thing is, this is sky advertising us. We want our broadcaster to be broadcasting our product to our existing viewers and to potential new ones and show case it's potential

Not sure this advert is going to be appeal to many new potential viewers

none should be exclusionary. That's the problem. You can advertise to the RL heartlands without excluding everyone else.

the idea it has to be for fat northerners or southern toffs is idiotic for many reasons, not least there are northerners who aren't fat, southerners who aren't toffs and there is no reason the ad couldn't aim for everyone.

The last time I checked, despite being 'a fat, northern, thick, working class' fella, Johnny Vegas is not only popular in the North.
And the players in the video certainly don't look fat...
I think it's good - a well known, well liked celebrity talking about what's good about our game and having a few light hearted jabs at other sports to show why he thinks ours is better... why not....
As others have said, something that definitely would have improved it would have been to include some footage - when he's talking about not being soft, follow it with a clip of some monster hits, bloodied heads etc, when he's talking about the passion, some loud crowd footage and a try being scored, athletisim, some in game footage, or one of the wonder 'superman' tries in the corner etc etc just to bring his words to life.

why wouldn't sky create an advert with Johnny Vegas? He's the perfect analogy for our sport. Years ago was prime time , now has ended up in obscurity! Well played sky

Regards

King James

Preaching to the converted on Sky IMO. We need adverts on national TV.

It's been the advert on a few of the you tube videos that I've watched lately, but then again who watches all of those ad's and doesn't click to 'skip ad' after 10 secs