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What sort of advert? TV? Press? London or national? Not sure if many "casuals" are watching the RUWC on TV as the games are on early in the morning aren't they? Not sure about this though as I haven't watched any of it - couldn't even tell you what channel its on.
Did you know that as long as an advert ticks all the rights boxes no tv channel is able to turn the advert down. Which is why a couple of years ago Crazy frog was everywhere.
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