Quote ="UllFC"I wondered what the 4/5 empty rows at the front were about too, made it look poor on the TV'"
Looked like it was because the advert boards were in a different (higher) position to where they are for football so the first few rows would have an obstructed view. It used to happen at Old Trafford when they had to use bigger advert boards for Champions League games - though they did cover the closed seats so they looked less conspicuous.