Quote ="Scarey71"Stupid stuff really irk me.
"Book online!!!! It's easy" - and pay an extra £5.83 booking fee for adults and 99p each for juniors??
So I phone in and ask if I can renew my tickets?
"Yes, Certainly. What's you name? Thanks Mr XXXX, great, now, where do you sit?
Even the dumbest Herbert with an Excel sheet suitably protected should know where I sit, they should be able to search my name, ask me to confirm with name and address and know where the hell I sit??
I've been there more years than I want to count up and it's really marketing 101 to know your damn customer.
You're never going to market anything successfully if you can't even tell who you have on the books, where they sit, what their attendance patterns are, whether one of the group is a concession and how long they've been with you.
If they don't know the basics how can they know who to target with offers that are realistic.
'Dear Mrs OAP who comes alone, why not book a table in hospitality for your family this Christmas??'
compared with
'Hi Joan, we're sorry we've not seen you at Odsal in a good while, we'd like to offer you and 2 guests some tickets to the forthcoming game then join us for a drink in the bar afterwards as our guests'
I despair.'"
Are you the bloke on the "That f*****g air-conditioner is making a right f*****g racket!" audio file?
