Mild Rover wrote:To people like you, it doesn’t.
But they’re trying to reach other demographics.
Apologies if I’ve misjudged you, and you’re of an age and disposition to actually judge if this attractive to younger audiences. In fairness, I’ve not a clue either.
How would you market the game?
bearing in mind the RFL have recently paid the first invoice of IMG circa £500,000 puts paid to your idea that they are working for nothing and payment is based on an increase crowd revenue.
We can all see that the sport is not marketed in any meaningful or professional way and since IMG have been involved this has not changed,therefore in my opinion if the RFL have this sort of money to spend it should have been more focused like employing a young hungry marketing company.
TV advertising and promotion should have been high on the list and we all know how people relate to sports stars so they should have looked at well known sports/football stars who regularly watch R/L who could share their love of the game on TV adverts,internet,and newspapers
Fantasy R/L will in my opinion do jack s-it to bring any young kids into the sport because it has no superstars for them to follow unlike football were there are hundreds world wide who are household names.
IMG in the USA have an International player platform programme for the NFL.They could introduce an economy version of this in the UK for Rugby League sponsored by all the S/L clubs and paid for by the RFL and S/L clubs.
Potential players could be signed by any club
It would also be news worthy which again is marketing the game