Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Wed Jan 10, 2024 8:15 pm
The Dentist Wilf
Player Coach
Joined: Dec 07 2005 Posts: 7399
Dave K. wrote:Great to see HDM (Reach) paying Matt Shaw to Tenerife to follow Rovers camp.
Bet Appleyard is really happy about that.
I guess with the wide list of clubs he covers he's been kept on. Rovers have indicated that they see the value of a dedicated local media reporter and wanted to help who's to say they are not paying him or helping with paying him to go? constant news about the squad and how its going out there will sell a few seasons for them I guess. Our lot, incidentally, were not interested.
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Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Wed Jan 10, 2024 9:14 pm
Chris71
Moderator
Joined: Jan 30 2004 Posts: 8180 Location: Never never land away with the fairies
The Dentist Wilf wrote:I guess with the wide list of clubs he covers he's been kept on. Rovers have indicated that they see the value of a dedicated local media reporter and wanted to help who's to say they are not paying him or helping with paying him to go? constant news about the squad and how its going out there will sell a few seasons for them I guess. Our lot, incidentally, were not interested.
For me I don’t see any real value or benefit for either club paying for an advertising package to supplement coverage other than getting a few articles per week return. In all honesty the articles would in effect be sponsored/paid by the club so there would little in terms of independent sports journalism to ask awkward and probing questions if/when needed.
For me I’d be more tempted to use any money to create a much more professional club media brand that truly engages the fan base. Then tie fans based marketing arm in to this and focus on attracting new fans to the club.
Whilst having RL news and club stories in the HDM I’m not sure it does an awful lot in attracting fans to either club from having a passing interest.
With the changes in broadcasting the games from this season it leaves Hull FC kind of redundant so why not look at offering a subscription based news outlet, with quality in depth news etc. im sure there’d be a strong take up for such a service if priced right etc.
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Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Wed Jan 10, 2024 9:51 pm
fosdyke99
International Star
Joined: May 25 2015 Posts: 826
hull fc have lost the plot engaging with the fans,i get a weekly email from doncaster rl telling me how things are going at that club[ why i dont know].i get nothing from hull fc.they never even wished fans a merry christmas and happy new year on website this year.always have before.
Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Thu Jan 11, 2024 6:27 pm
The Dentist Wilf
Player Coach
Joined: Dec 07 2005 Posts: 7399
Chris71 wrote:For me I don’t see any real value or benefit for either club paying for an advertising package to supplement coverage other than getting a few articles per week return. In all honesty the articles would in effect be sponsored/paid by the club so there would little in terms of independent sports journalism to ask awkward and probing questions if/when needed.
For me I’d be more tempted to use any money to create a much more professional club media brand that truly engages the fan base. Then tie fans based marketing arm in to this and focus on attracting new fans to the club.
Whilst having RL news and club stories in the HDM I’m not sure it does an awful lot in attracting fans to either club from having a passing interest.
With the changes in broadcasting the games from this season it leaves Hull FC kind of redundant so why not look at offering a subscription based news outlet, with quality in depth news etc. im sure there’d be a strong take up for such a service if priced right etc.
Yeh I get all that and good points particularly about a subscription based news service run by the club, which could also cover for the now redundant match day programme and bring them some income. However I guess that the fact that the mail stories about Hull FC get half a million hits a month and are free access must rub off on some people, few brands whatever they represent would not turn that away, but I guess as an old 'en I just worry about any traditional media outlet being eroded because it is something I read every day and from what a lot of the kindred spirits I meet in Beverley say they will miss it too. (mind you they are all old as well As a rovers fan said earlier their stories before their Tenerife jolly have diminished considerably since their reporter has gone and its not that good since they have been out there accompanied by a reporter. However, all that said, for FC news all is not lost just yet as following extensive lobbying of those concerned a temporary extension has been granted to Dans contract!! but at present it is only temporary.
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Last edited by The Dentist Wilf on Tue Jan 16, 2024 9:03 am, edited 1 time in total.
Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Fri Jan 19, 2024 7:22 pm
The Dentist Wilf
Player Coach
Joined: Dec 07 2005 Posts: 7399
Its interesting to note to those Rovers fans that have commented on losing their dedicated reporter at the Mail and bemoaning the fact that their stories have dried up, (whilst Dan Tomlinson has had his stay of execution delayed for three months), that although they have 'assisted' with a Mail reporter travelling to camp with them all week, we have seen more stories about the FC than Rovers and today it equates to 5 to 1 three of which I found extremely interesting.
For me being a fan isn't all about winning or indeed losing but rather feeling part of what's going on and I really enjoy visiting the Mail pages as I do these (and the camaraderie there is on here) and the Yorkshire posts every day to read about the club I love, as do 500,000 other daily 'hits' of FC fans on the Mail site too apparently. I'd miss it if it disappeared and I'm pleased that it's continuing for a while at least.
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Post subject: Re: Reach Group Newspapers and the demise of an institution
Posted: Fri Jan 19, 2024 8:21 pm
moxi1
Player Coach
Joined: Jul 07 2006 Posts: 3905
The Dentist Wilf wrote:Its interesting to note to those Rovers fans that have commented on losing their dedicated reporter at the Mail and bemoaning the fact that their stories have dried up, (whilst Dan Tomlinson has had his stay of execution delayed for three months), that although they have 'assisted' with a Mail reporter travelling to camp with them all week, we have seen more stories about the FC than Rovers and today it equates to 5 to 1 three of which I found extremely interesting.
For me being a fan isn't all about winning or indeed losing but rather feeling part of what's going on and I really enjoy visiting the Mail pages as I do these (and the camaraderie there is on here) and the Yorkshire posts every day to read about the club I love, as do 500,000 other daily 'hits' of FC fans on the Mail site too apparently. I'd miss it if it disappeared and I'm pleased that it's continuing for a while at least.
Well you’ve only your own club to blame for it not continuing due to not being prepared to pay in. Tomlinson’s redundancy is paying for the extra 3 months he’s doing.
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