It's not a Broncos shirt though is it. It's an AFC / Wire shirt.

Sorry people are over thinking this. Its really simple

1) very few London remaining fans are likely to buy a shirt this year owing to how many legacy fans have been shed over last 2 years. I'd be amazed if they would have sold over 100 shirts to longstanding fans.
2) SO they are obviously targetting Dons fans here to boost shirt sales
3) Having the same colours is more likely to get your Dons fan to part with the hard earned cash.

I'd still be amazed if they sell more that a 150ish tops max

Its got a broncos badge on it, its a broncos shirt

It shouldn't have. If they want to wear an AFC / Wire shirt then change the name like we did when wearing a Quins shirt. It's a phony commercial ploy.

Who woke up Sleeping Beauty?

Its time to defend the indefensible, here comes NB!

Club apologist in chief

But they’d be away shirts wouldn’t they?

Forward thinking clubs like Brentford are realising that changing the shirt every year (for purely commerical reasons) is not good from the perspective of a sustainable environment. Also when clubs do change their main kit it is usually a minor styling change so fans can still wear an older shirt and be in a recognisable kit.

Changing your colours is likely to annoy at least some of your fans. Look at what happened when Cadiff City FC switched from their traditional blue to red in in a change 'designed to help the Championship club expand its appeal'.

Bottom line is it doesn’t really look like a Broncos shirt-badge issue aside. But they’ve done it and done it for reasons that have some merit. Now (working on the basis that the 2nd shirt will be red) if the 3rd shirt is AFCs away shirt then I’m out of excuses. As an aside I would have thought the black kit would work as an away kit as one of its USPs is its different as opposed to the blue/yellow.
BTW will the website be rebranded blue and yellow. Not sure it will..or should be.