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 Post subject: Pre season marketing starts
PostPosted: Wed Dec 15, 2021 6:56 pm 
Player Coach
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Joined: Jul 03 2005
Posts: 1450
Location: Aldershot, Hants
It's being flagged on the other forum there's a half page advert in the London edition of Metro today. It's plugging the Widnes game and uses a QR code. Perhaps strangely they didn't pose an image using the new kit colours so it has London in black but that's a pretty minor quibble.

The penny has finally dropped. Here's hoping it's not too late. It's a shame it ran under work from home rules but that's not the club's fault to be fair.

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 Post subject: Re: Pre season marketing starts
PostPosted: Wed Dec 15, 2021 7:00 pm 
International Star
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Joined: Jan 15 2013
Posts: 1025
It's a start

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 Post subject: Re: Pre season marketing starts
PostPosted: Wed Dec 15, 2021 7:02 pm 
First Team Player
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Joined: Jul 24 2021
Posts: 2134
That sounds good. It’s unfortunate that the work from home guidance probably means the Metro’s reach is reduced but it’s the right way to go.

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 Post subject: Re: Pre season marketing starts
PostPosted: Wed Dec 15, 2021 7:42 pm 
International Chairman
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Halfdan of t'wide embrace wrote:It's being flagged on the other forum there's a half page advert in the London edition of Metro today. It's plugging the Widnes game and uses a QR code. Perhaps strangely they didn't pose an image using the new kit colours so it has London in black but that's a pretty minor quibble.

The penny has finally dropped. Here's hoping it's not too late. It's a shame it ran under work from home rules but that's not the club's fault to be fair.



Image






Gus Mackay we salute you!!

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 Post subject: Re: Pre season marketing starts
PostPosted: Wed Dec 15, 2021 8:58 pm 
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BigTime wrote:That sounds good. It’s unfortunate that the work from home guidance probably means the Metro’s reach is reduced but it’s the right way to go.


Still good coverage as the metro gets dumped on London Buses. Sadly its one of the reasons the buses are full of rubbish.

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 Post subject: Re: Pre season marketing starts
PostPosted: Thu Dec 16, 2021 3:19 pm 
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One positive about this move is the stadium name. Takes me back to buying Pillows & Prayers in the early 80's. However, I doubt this was a factor in DH's decision. :lol:






Gus Mackay we salute you!!

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 Post subject: Re: Pre season marketing starts
PostPosted: Thu Dec 16, 2021 5:54 pm 
First Team Player
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Posts: 1707
Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it) :CRAZY:
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos :DEPRESSED:

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 Post subject: Re: Pre season marketing starts
PostPosted: Fri Dec 17, 2021 7:20 am 
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orangeman wrote:Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it) :CRAZY:
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos :DEPRESSED:


Its all about GF






Mac out!

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 Post subject: Re: Pre season marketing starts
PostPosted: Fri Dec 17, 2021 7:53 am 
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Joined: Feb 05 2018
Posts: 1027
orangeman wrote:Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it) :CRAZY:
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos :DEPRESSED:



Frankly I will be amazed if we get 2k for the Widnes game.
TBH I'd be amazed if we got 1k...........................................






Rise like Lions after slumber
In unvanquishable number--
Shake your chains to earth like dew
Which in sleep had fallen on you--
Ye are many -- they are few.'

Percy Bysshe Shelley - 'The Mask of Anarchy'



' ITS OVER' - Roy Orbison

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 Post subject: Re: Pre season marketing starts
PostPosted: Fri Dec 17, 2021 8:30 am 
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Posts: 1925
Given that AFC play at home on 29th of Jan & 1st of Feb, even if given free entry that might limit the number wanting to see 3 games in 4 days!!

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