Deadcowboys1 wrote:Hadfield wrote 13 Winters over 25 years ago. We now exist in a world that demands instant gratification & therefore to attract & retain new fans, winning is probably essential. I take on board Halfdan's battling defeat might get lapsed fans to come again but I'm not sure it's a given.
Also absolutely correct. A battling defeat in front of a vibrant crowd is more likely to tempt back lapsed fans who have taken up the offer than convert newbies on the spot.
Some new fans MAY fall in love with the sport on the day but lots of research into attracting new crowds show it's usually a slower process. It's more likely it would tempt a newbie into being interested enough to return. That then gives you a chance of gaining them long term.
Hopefully the club will have offers in the pan for people who fit that criteria for the next home game. A jump back to £25 pay on the day would surely dis-incentivize any newbies who enjoy this weekend.
The experience of existing clubs world wide shows re-generating or generating is usually a mid to long term process and achieved by various methods. There's rarely one magic bullet. One cheap ticket offer wouldn't do it even of you saw the best match in the history of RL