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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 8:06 pm 
International Star
First Team Player

Joined: Apr 16 2015
Posts: 2259
Perhaps it is oyster card holder time again. Not our most successful marketing strategy.

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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 8:10 pm 
Club Captain
Club Captain
User avatar

Joined: Jun 12 2017
Posts: 2921
Bostwick wrote:Perhaps it is oyster card holder time again. Not our most successful marketing strategy.

Not the worst either......it was a waste of £5,000 but at least it was an effort.......don't knock failure.....knock not trying!






JESUS WEPT :WALL: HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.

There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :BEAT:

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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 8:21 pm 
International Star
First Team Player

Joined: Apr 16 2015
Posts: 2259
We did not have the sign outside the church this, year did we.

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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 8:52 pm 
International Star
Club Captain

Joined: Aug 29 2014
Posts: 4091
Call Me God wrote:You know what?
For years I posted my opinions on this forum and regardless of if they were pretty, or accepted, they were permitted. Then I received a life ban.....20k posts in....with no warning, because I was suddenly deemed to be "wrong".....How far has this site fallen if @rsewipes like you are permitted to roam free to pi55 people off...love off troll.
You post less than 4% of your drivel on the rhinos board and you're a fan.......
Sorry Brian2......and if I get a ban then so be it, but this friend and his buddies are killing this forum from the inside

You’d have thought after been banned once before you’d have learnt your lesson.

Do you not think £99 for 14 games, £7 a time, isn’t undervaluing the product of a Super League game?

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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 9:15 pm 
International Star
First Team Player

Joined: Apr 16 2015
Posts: 2259
No not really. Plus I have enjoyed getting FREE from the RFL, Challenge Cup Final tickets and last week, Super League Grand Final tickets.

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 Post subject: Re: MARKETING
PostPosted: Wed Oct 17, 2018 9:31 pm 
International Star
First Team Player
User avatar

Joined: Jan 18 2012
Posts: 1490
Of course, £99 for a season ticket was devaluing the product as was the case to pay £7 a game just to watch us get smashed. What clubs need is a higher price for their top seats for a quality product. Paying £7 for a seat at an SL game was silly. Past times though. Expect to pay £300+ for a decent seat these days.

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 Post subject: Re: MARKETING
PostPosted: Thu Oct 18, 2018 1:31 am 
Club Captain
Club Captain
User avatar

Joined: Jun 12 2017
Posts: 2921
Sir Kevin Sinfield wrote:You’d have thought after been banned once before you’d have learnt your lesson.

You have no idea of who you're dealing with :SUBMISSION:

Sir Kevin Sinfield wrote:Do you not think £99 for 14 games, £7 a time, isn’t undervaluing the product of a Super League game?

As a supposed Yorkshire lad, you already know the answer....now jog on and post on the rhinos forum :SUBMISSION:






JESUS WEPT :WALL: HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.

There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :BEAT:

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 Post subject: Re: MARKETING
PostPosted: Thu Oct 18, 2018 6:57 am 
Club Captain
New Signing
User avatar

Joined: Jul 20 2018
Posts: 70
Facebook paid targeted advertising should be the only marketing spend. Sell match day experience, not the sport per se. Only sell to families in Ealing and the surrounding boroughs or anyone who lists rugby league as an interest. Run A/B tests to refine the ad. Market it as rugby not rugby league. Note the large Polish and Japanese communities in Ealing. Consider timing/build up to Rugby World Cup in Japan. Videography and graphics need to be on point.

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 Post subject: Re: MARKETING
PostPosted: Thu Oct 18, 2018 11:33 am 
International Chairman
International Star
User avatar

Joined: Mar 09 2002
Posts: 5130
Location: Twickenham
Robert Flack wrote:Facebook paid targeted advertising should be the only marketing spend.
Why, we want to attract young people too.






Gus Mackay we salute you!!

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 Post subject: Re: MARKETING
PostPosted: Thu Oct 18, 2018 11:59 am 
Club Captain
New Signing
User avatar

Joined: Jul 20 2018
Posts: 70
Haha - You're right - sorry. By Facebook I meant IG, Snap, Youtube, Facebook, Twitter, probably in that order! Having said that I think the target demographic is 30s-40s parents with families.

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