http://superleague.co.uk/article/33436/ ... come-a-new Errm

http://superleague.co.uk/article/33436/ ... come-a-new Errm

nothing wrong with the peas I love them and i can not stand garden peas

“Super League is an excellent fit for us as there is substantial overlap between consumers of the two brands.”

The sport really needs to do something about its public image.

Dont know what the problem is. When say, Manchester United announce some random indian tyre manufacturer that no one as ever heard of as their "official indian tyre supplier" its lauded as a great piece of business.

All the narrow minded chip on shoulder fans can say about deals like this is "omg why arent microsoft, google, Facebook, Tesla, Nasa or Unicef an official partner"?

Regards

King James

Batchelors Peas are manufactured by Princes Group, and their parent is Mitsubishi Corporation.

Premier Foods licence the name to Princes.

Just go and have a look at how big those companies actually are. They've also got plenty of other brands to promote if this deal goes well.

The best aspect of the deal is this:
An on-pack promotion will launch in February 2016 and run until November 2016, on packs of Marrowfat Bigga Peas, Chip Shop Style Mushy Peas and Original Mushy Peas, offering fans the opportunity to win some fantastic Rugby League prizes. This will be supported by a programme of in-store activity.
The on-pack promotion will appear on over 30 million cans and will be run across all the major outlets that stock Batchelors peas.
Just what we're after from our partners/sponsors.

I love mushy peas.

It's not a public image. It's the reality. It's why expansion is so important and it's why changes to the amateur game are very very necessary and long overdue.

given the SLs commercial track record (e.g. the stobart debacle) I wouldnt be surprised if this on pack promotion is the full extent of the amount that has been 'paid' in sponsorship. None of the reports have made any mention of cash being paid.

I wouldn't be suprised either. I'd expect that for this kind of deal with minor partner. That kind of deal was wrong for the major sponsor but not for something like this.