With Keighley as a town having such a high Asian population and being on the doorstep of the ground why not try tap into that market.
Why not try a pre match kabaddi mini tournament every second home game.
Some kind of deal could be struck with local groups etc.
Give them some incentives and with a bit of luck could attract sponsorship to the club through Asian businesses etc.
Restraunts in town advertising in the program ( discount voucher) and maybe advertising boards.
What is there to lose the potential is massive.

It's all been suggested before. I seem to remember there being some sort of Asian "event" though I can't quite recall what it was.

I think the Asians look on RL with the same curiosity ( but lack of interest) as we have in khabadi.