Colly2 wrote:We had 800 season ticket holders last year but only 200 members this year. Never mind leaflet drops, the very first thing to do is contact the missing 600. After that, there'll be a set of fans from last year who attended the majority of games but didn't have a season ticket. There'll be a lot fewer of them this year - the club should be in contact to find out why. All very easy to do.

jbuzza wrote:

The club is now seeing the full effect of its own diabolical management.

Cowgirl Nostalgist wrote:No apology for the data breach yet either.

Cowgirl Nostalgist wrote:Claims like that should be enough to stir jaybs into action.

Where has he been hiding lately?

jbuzza wrote:This move was never going to address the real problems at the club. However, the management compounded the error by proceeding with this at a time when they were in a very poor position to retain loyal fans. They then compounded it again through pricing. Season tickets were great value in the past, whereas membership only makes sense if you will attend the vast majority of games. To cap it all there was very little engagement with fans through this process to manage the change.

The club is now seeing the full effect of its own diabolical management.

Torbreck wrote:We were long standing ST holders. The three main facts that persuaded us not to become a membership holder is-
A) the joining fee
B) the massive hike of 'youth' concession prices
C) I can't get to every home game this season so the monthly membership just wasn't worthwhile. Purchasing 11 walk-up tickets is virtually the same as the 13 match annual membership cost.

A shame as the Hive is so easy for me to get to. Equally a shame is that I probably won't bother going to another game (home or away) until we win a match. Just 26 wins out of the 113 games since starting the 2010 season is enough of a failure rate for me not to want to come and watch more defeats. Sad but true.