I would say that fans are more likely tO buy both if they are released at different times because it is a new thing that people can look forward to rather then getting both for Christmas.
In regards to Hull's sales, they do still (somehow ) have a bigger fan base than us, I think they may sell more if they were staggered slightly.

Yeah but aren't people likely (on average) to have more disposable income just before Xmas then just after? If I was the club I'd take a gamble and release both 2012 shirts at the same time (early Nov) like Hull and see how it works, worth a shot IMO.

Suppose the could try it one year. Tbh I doubt either way would have that great an impact either way.

Lack of liquidity to put a down payment on the shirts?

I was always under the impression that the manufacturer paid the club to produce their replica shirts, i.e. because it's a form of sponsorship/advertising?

I'm not sure and btw I'm not saying I've heard the reason is lack of liquidity it just seems odd that there's obvious benefits of bringing it out earlier. Have any other team not yet released a shirt design?

Well Saints must have brought their away shirt out way after their home one because until the other day tb was still removing pics of the away shirt from the VT.

Maybe another team with possible cash flow problems?

Who's the other one?