Its mainly aimed at Children and to identify.

Seeing/ meeting Arty the Centurion walking around is a highlight for some of the youngsters.
(Admittedly nothing anywhere will beat Parky Pig and the guy in it who had so much enthusiasm and was a natural entertainer).

If still able I'd have the Parky Man back (even on the payrole) and have him as 'Artys' brother or suchlike charging around the pitch pre match and at half time.

Everyone would then know about Leigh 'Centurions'

I'd say Leigh RUFC, est 1878 with the town badge. I'm 17 but i like things that have a bit of class about them and a good old traditionalist.

would you really?

And it's not just that JC he is a 17 year old flatcapper too.

theres hope for the game yet frank

A bit of a contradiction there.

I think that would be the classiest name and logo.

I have to admit I'm not a fan of the Centurions thing myself.

However haven't we got to be careful of how we change our name for 'commercial' considerations?? I.E if an organisation which was trading and known as 'xxxxxxx' entered administration/financial strife could it trade as the same 'xxxxxxx' name upon re-launch or would it have to re-brand itself??

who do you think would be happiest the RFL or the RFU

Rebranding is expensive and fraught with the risk of alienating some of your customers/ fans.
We may have an opinion of what *we* would want, but how do we know that is the brand image that will also result in more fans being attracted? To find out properly takes time and money.
At the end of all that, how many more fans would we expect to get? How do we know this before we spend the cash in the first place.
Is it the branding of Leigh Centurions that is the problem anyway? How do we know?
What other stuff should/ could I do instead?
I would say that Leigh Centurions is currently not well placed to try this "experiment" to the detriment of other club activities.

For these reasons I wouldn't recommend a rebranding exercisse, unless it forms part of a wholesale, well targeted change of the club throughout.

Yours, PL (Bath MBA 2010).