dids858 wrote:For the papers these days its just wall to wall football even the broadsheets have been laying off Cricket reporters. So they can use the cheaper option of a PA reports.
Quote:t should have the legions at the England and Wales Cricket Board beating down Fleet Street's doors. Alas, Lord's gives the impression of fiddling while Rome burns.
The "commercial" decisions of news organisations is not seen as their concern.
Try telling that to their sponsors, who are missing out on thousands, if not millions of pounds worth of publicity and exposure.
Little wonder that blue chip companies are not beating a path to the EDB's door, when there is precious little "added value" in terms of coverage.
The beauty for these big companies of national newspapers and their big internet presence is that they reach way beyond the niche website and trade publications - which serve converted cricket followers admirably, I should add - to valuable new audiences.
It is these new "markets" that rugby league is starting to miss out on.
