New marketing emphasis too, with a new Marketing Director with lots of previous, and a CEO now on the board with a marketing background. And you just started to see the results of that in today's announcement.

We'll get there, if the reaction I heard today is anything to go by. Its designed to induce the stayaways back (for £60, they'd be mad to continue to stay away) and the walk-ins to sign up for membership and get the whole season for the price of a handful of walk-ins.

great idea and i really hope it comes off

Good luck to you, i'm less sceptical. Think they will easily get 10k

Great work imo, there's plenty of people who wouldn't be buying a season ticket but will now.


Hey - if you know 3 other supporters of other SL clubs why not club together?

£18 entrance each could be cut to £15

Brilliant idea from Bradford.
IF they hit the 10k mark, then that's 600k in the bank before a ball is kicked in anger........and they can concentrate on the residuals (beer/food/replicas etc....) Bradford have got a lot of stick for their crowds of late, but efforts like this are to be applauded.

The pledge is a brilliant idea.

I hope they pull it off.

I`m surprised that some of the clubs in the danger zone licensing wise haven't tried this.

Will this not cost the club money in the long run? It's a stonking idea to get the crowds in I just question whether it is sustainable.

If they do nothing, and the crowds continue to drop, then the club definately wont be sustainable, so they may aswell give it a go. I applaud them for trying something different..its a shame to see whats become of the once mighty bulls, i really hope it works.

I hope it works. Our games against the Bulls used to be ruddy brilliant when they were up there with us. Still pretty good now but I go into a Bulls game expecting us to win when before I would go in hoping we could just compete.

I only say what I said because the drop is quite significant. I think someone stated that it's £18 to get in to Odsal and these season tickets work out at an equivalent of just under £5 a game. That's a big drop off from your half interested spectator who takes in maybe 6 or 7 home games a season.

Ian Lenegan stated that the average revenue from the range of tickets on offer at Quins RL in 2005 was £9.85. Tickets ranged from £25 to £10 that season with ST's from £120 to £350.

Bradford have had 100,000 walk through the gates this year......and if you apply Ian Lenegans calculations, then that's about a million quid
IF Bradford pull this off, then to get the other £400k, they would need 40,000 AWAY fans or Walk-ups over the 13 games at Odslum next year. In addition, if they do sell these 10,000 tickets, they will have a 30% increase in attendances on 2010 and that's 30,000 extra opportunities to sell beer, food, shirts etc.......
Lastly....and again, if they sell these 10,000 tickets..........I would think they might save a few bob on marketing costs in 2011 as well.

Good luck to them