Looks a bit like they wanted to go for a vee but needed a band for the main sponsor and got stuck between two stools. The red looks a bit better in the video, but as something a bit different, I wouldn't have minded a burgundy. The players' names will sit between the two sponsors on the back, with the number below 'parasol', I'd guess.
Could be better, could be worse - I tend to like them more as I get familiar with them. Feels like the new season is a bit closer at least.