Joined: Jun 01 2007 Posts: 12668 Location: Leicestershire.
Big Dave T wrote:So the big question i'd be asking if i were a rovers fan would be 'what happens if the business cant become self-sustainable? Will the directors keep putting cash in or would they walk away? (or would they look to cut back on wage bills of players etc?)
That is kind of what I am asking. How can the club become self-sustaining? How many other clubs in SL are at least breaking even? For example I've seen it stated that Saints run at a loss, I think. However, if most of the others are 'sustainable', what are they doing differently? If you can't raise income then you'd look at cutting expenditure - but that has to be done in a way that doesn't in turn harm income. Quite a challenge.
Jake the Peg wrote:I think one of teh biggest mistakes the RFL made was doing away with the 50% of turnover rule in the salary cap. Whilst the playing field wasn't level at least it brought about some financial prudence
It was a pain to administer and, as you indicate, meant a less even playing field. At about £1.6M, it is fairly conservative for the big clubs and even the smaller clubs should be able to spend a reasonable proportion of it without overstretching themselves. It is something I think the RFL deserve credit for. The gains of enforced prudence may be undermined by falling interest if the same big teams are perpetually dominant.
[quote="Mild Rover"]That is kind of what I am asking. How can the club become self-sustaining? How many other clubs in SL are at least breaking even? For example I've seen it stated that Saints run at a loss, I think. However, if most of the others are 'sustainable', what are they doing differently? If you can't raise income then you'd look at cutting expenditure - but that has to be done in a way that doesn't in turn harm income. Quite a challenge.
It was a pain to administer and, as you indicate, meant a less even playing field. At about £1.6M, it is fairly conservative for the big clubs and even the smaller clubs should be able to spend a reasonable proportion of it without overstretching themselves. It is something I think the RFL deserve credit for. The gains of enforced prudence may be undermined by falling interest if the same big teams are perpetually dominant.
Boy that is a really really good point! There are only two teams in Super League running in the black Leeds and HUll FC. If the cap were geared to turnover then those that generate more could spend more, whereas those who were having it tough could only spend in propotrtion to their turnover But the inequality would mean that those on lower turnovers would strive harder to improve on what they could spend by increasing their turnover.
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It was a pain to administer and, as you indicate, meant a less even playing field. At about £1.6M, it is fairly conservative for the big clubs and even the smaller clubs should be able to spend a reasonable proportion of it without overstretching themselves. It is something I think the RFL deserve credit for. The gains of enforced prudence may be undermined by falling interest if the same big teams are perpetually dominant.
The fact that most clubs are run by fans dictates that many will pursue the dream and overspend. The 50% rule was one measure in place to try and limit it. If rovers made, say, £300k of losses last year they may have broken even if they'd spent £300k less on player salaries
Mild Rover wrote:That is kind of what I am asking. How can the club become self-sustaining? How many other clubs in SL are at least breaking even? For example I've seen it stated that Saints run at a loss, I think. However, if most of the others are 'sustainable', what are they doing differently? If you can't raise income then you'd look at cutting expenditure - but that has to be done in a way that doesn't in turn harm income. Quite a challenge.
Only Hull FC and Leeds operate at a profit. Would be a big ask for a club to become totally self-sustainable without the 13k plus average gates.
The salary cap is a bit of a joke though. I believe to spend upto the limit a club only needs 9-10k average or a decent backer meaning the profitable clubs dont get rewarded for doing being so.
Joined: Jun 01 2007 Posts: 12668 Location: Leicestershire.
The Dentist Wilf wrote:Boy that is a really really good point! There are only two teams in Super League running in the black Leeds and HUll FC. If the cap were geared to turnover then those that generate more could spend more, whereas those who were having it tough could only spend in propotrtion to their turnover But the inequality would mean that those on lower turnovers would strive harder to improve on what they could spend by increasing their turnover.
So what we need is a Hetherington. The cap is what it is, for now. If it went back to 50% it'd maybe make Rovers a more sustainable business, at a possible cost to our competitiveness. As a fan I guess the attractiveness of it will depend to an extent on your own club's turnover. A fan of a club with a very wealthy hobbyist backer would probably not want a cap at all.
Jake the Peg wrote:The fact that most clubs are run by fans dictates that many will pursue the dream and overspend. The 50% rule was one measure in place to try and limit it. If rovers made, say, £300k of losses last year they may have broken even if they'd spent £300k less on player salaries
A weaker team might be felt at the turnstile - maybe not a 1500 drop (roughly £300k over the season), but you never know. £300k is close to a fifth of the cap and would mean losing a couple of top-earners or having a very skinny squad - and the rich clubs would be that bit better too. With complex quota restrictions etc already in place, I think you need to allow businesses some freedom to make their own choices for their own set of circumstances.
Which brings me back to Rovers, their circumstances and what they should do now and in the future...
Mild Rover wrote:So what we need is a Hetherington. The cap is what it is, for now. If it went back to 50% it'd maybe make Rovers a more sustainable business, at a possible cost to our competitiveness. As a fan I guess the attractiveness of it will depend to an extent on your own club's turnover. A fan of a club with a very wealthy hobbyist backer would probably not want a cap at all.
A weaker team might be felt at the turnstile - maybe not a 1500 drop (roughly £300k over the season), but you never know. £300k is close to a fifth of the cap and would mean losing a couple of top-earners or having a very skinny squad - and the rich clubs would be that bit better too. With complex quota restrictions etc already in place, I think you need to allow businesses some freedom to make their own choices for their own set of circumstances.
Which brings me back to Rovers, their circumstances and what they should do now and in the future...
Ultimately, you have to balance income and expenditure otherwise you will go pop. I'd rather watch a lesser quality team than no team at all.
You have to cut your cloth accordingly which is why I only drive a Porsche rather than the Ferrari I'd rather have
Jake the Peg wrote:Ultimately, you have to balance income and expenditure otherwise you will go pop. I'd rather watch a lesser quality team than no team at all.
You have to cut your cloth accordingly which is why I only drive a Porsche rather than the Ferrari I'd rather have
Joined: Jul 15 2005 Posts: 29811 Location: West Yorkshire
As already stated, all SL clubs bar Leeds and Hull make losses, and some fairly hefty ones too in some cases.
The problem for Rovers is that their sales line in terms of ticket income is constrained by the number of fans they can pull in currently. 8,500 average is probably not enough to break even. To drive more revenue there are therefore 2 options - build extra capacity and get more people in (which requires capital investment and additional marketing spend) or put prices up (done via the Club Rovers mechanic). So, assuming there isn't a drop-off in numbers, this will help boost the sales line.
Clearly the retail operation is a key profit driver. At FC, for example, our merchandise sales were over £1million last year, and if you buy good stock with accurate forecast volumes, this is highly profitable. From the customer experiences I've heard about, this is an area that needs completely overhauling at Rovers. Sponsorship is another big income line. No idea how Rovers compare to the competition here. There is huge upside in reaching a major final. Semi finals and play-offs are not that lucrative, but if you think that FC got upwards of 25,000 at Cardiff, Old Trafford and Wembley, there is big merchandise money there, provided you have addressed the retail operation issues and can acquire and shift product quickly and effectively. Much scorn was poured on a "derisory" £250,000 which FC earnt from their losing CC final appearance last year, but believe me, in the context of RL clubs' finances, it's a major windfall.
As far as costs go, sounds like you're choosing to spend at or near the full cap, and Morgan won't be one of SL's cheap coaches. Ground maintenance costs etc will be fairly fixed, so wouldn't have thought there was huge room for manoeuvre here, other than cutting costs in the youth set-up.
Joined: Jun 01 2007 Posts: 12668 Location: Leicestershire.
Jake the Peg wrote:Ultimately, you have to balance income and expenditure otherwise you will go pop. I'd rather watch a lesser quality team than no team at all.
Indeed and spending less on player wages is an option. Rovers have taken a quick fix option to become competitive and draw in crowds, but investing in youth will hopefully provide us with some good players that don't cost a relocation premium. That said, the team and the game is ultimately the product and you have to provide the highest quality. Although in absolute terms there is an issue, relative to a number of clubs you'd think Rovers are not too badly off. Crowds of 8K+ must be worth £1.3M-ish, I'd have thought. Add in the the £1.2M from Sky, sponsorship, merchandizing etc and even sticking to the old prudent 50% they'd be spending close the current cap. How many clubs were in the black under the old system?
Joined: Jun 01 2007 Posts: 12668 Location: Leicestershire.
Mrs Barista wrote:snip
I agree sales merchandise could be improved - the staff I've dealt with have been nice, but there seems to be an issue with some of the systems.
Prize money is lovely, I'm sure - not least as it reflects success on the pitch. It would be dangerous for a club to become reliant on it though.
I wonder whether crowds are close to the best we can expect. They are similar to when Rovers were last really good. I still think East stand extension would be valuable. After that spending may be more about franchise criteria than business (this really is a highly regulated sport, now I think on it).
Although I think there may be things to learn from other clubs, including Hull FC, I'm not sure how valuable cross-city comparison, as the club's circumstances and recent histories are somewhat different.
Not a popular subject amongst HKR fans, which is a bit of shame IMO, given it is off-season. It might be a bit boring, but it is important. Fair play to Hull fans for the sensible responses.
Last edited by Mild Rover on Thu Oct 08, 2009 7:30 pm, edited 1 time in total.
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