Therer's a big, eye-catching picture of a cougar on it! If nowt else, it'll hopefully make people read what's underneath.
As for saying where the ground is, well, nothing at Cougar Park says 'this is cougar park' does it? I think a lot of folk know it's where the rugby league is played, the posters are aimed at getting them down there, letting them know that the club is alive and kicking.
I hope a few more Silsdenites turn up, I had to go into at least three pubs with those posters...