Der Kaiser 1 wrote:Fax is our nickname not some dumb American idea that has no connection to the town and was not very easy to market at all. What the hell is a Blue Sox? Do Liverpool FC, Barcelona, Real Madrid, Bayern Munich etc have nicknames? No yet they are some of the biggest names in World Sport! Its not what Nickname you have thats important but how the club is seen. What is the point of having some stupid nickname if you are losing money and alienating your fans as what happened at Fax?
Blue Sox was a name forced on us by some people who had little idea and little connection with the fans. The Fans- the most important asset a club has- were treated badly by the people who gave us the Blue Sox. They alienated many Fans and Sponsors during this time. People in Calderdale as well as the surrounding are know who we are and Fax is commonly known to refer to the Rugby Club. If we are going to have a Nickname it needs to be one that either can be well marketed and still better a connection with the area. Personally I do not think we need a Nickname but just better promotion of what the club does like with the Schools work for example.
I take it you didnt like it.
I didnt like it at first, I thought it was the wrong choice, but given time it grew on me and it certainly got everyone talking about Halifax.
You say that we dont need a nickname, but you cant say it has done bad for the bulls and the rhino's etc, who build their whole merchandise on their nicknames.
I know Blusox has nothing to do with the town, but neither has the Redsox in the American baseball league, but they manage to market that okay.
I think Liverpool, Manchester, Barcelona etc dont need nicknames because of the product that they have and with the global interest in football there is no real reason for nicknames.
I think the nickname idea has gone from Halifax and we will live with Halifax RFLC, but with a little bit of nostalgia for Bluesox (it was part of our past)