SDB wrote:Recently Bulls have been putting what there calling "outlets" in ASDA's around Bradford. Basically Bulls merchandise int supermarkets. What do we think to that idea? As people will be trying to avoid the city centre in these times of recession its a useful way of making club merch more "accessible!" Everyone needs to eat so a trip to the supermarket will always happen.Think it would ever work with Leeds or would more get thieved than they would bought. Im liking the shop in the St Johns though, I hope its a success.
I'm guessing a lot of it is how much ASDA are actually paying for the stock. ASDA's margin on clothing tends to be fairly high (to off-set the lower margin on food products) so I'd be interested to see how much Bradford are actually being paid from those sales.
Leeds did have a tie-in with JJB but, IIRC, their financial position has put the buffers on that current partnership.
