Quote ROBINSON="ROBINSON"I see your point, but I was 9 when I first started watching Wigan; we weren't called Warriors then, and if we were, it wouldn't have made a blind bit of difference. It was enough for me that I liked the sport - I was aware of "branding", due to the coverage of American Football on Channel 4, but it never occurred to me that we should do the same, and I certainly didn't develop an affiliation to any Gridiron teams because of it.
The Mighty Max point - we can have a mascot without being called 'Warriors". Can't we?'"
Nor me Robinson. But then people didn't used to realise that they needed cars to get around. What's wrong with the good old horse n cart!
Things move on. There is far more vying for children's attention today, whether that be a premiership football team in the town or the latest computer game. Anything that gives an extra edge, whether that be a major one like the recent low season ticket prices at the Giants (
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), or new approaches to marketing and branding is to be applauded. It all adds up.