St. Helens Silverware
I think "The Saints" is fine. We are introduced as the St. Helens Saints at a lot of away grounds.
I think we need a better catch line rather than "It's your team". I think we should be called "Britains Team" or "THE Superleague Club" or even "The Entertainers".
Like how the Dallas cowboys were called "Americas Team" it was a great marketing tool and miffed every other team in the NFL off.
Surely that is what we really need.