Yes alternative marketing from an alternative club from a forward looking city. There isn't a club in the country who shouldn't be looking at getting larger crowds and trying to capitalise on anything so long as it's legal.
If fans of other clubs are taking the p*ss so what - means that they have read the article and it's hit something!
I suspect that criticism will come from fans who may not have running hot water in some of the houses in their towns so don’t let it upset us