When did it stop being that?
Did Moyles pay for the naming rights or did Fev pay him to use his name and promote the club on his Radio 1 show?

a) this season

b)no

c)no

A mutual arrangement to promote the Fev brand..

Ended this season when Big Fellas (a local night club) paid for sponsorship rights

Some deal to get all that air time and promotion for no cost at all. What was in it for Moyles then?

bug_ger all! Just the cudos of having a stadium named after him!
It was a good profile raiser at the time.

i thought that was so cool