bonaire wrote:Karen wrote:There'll be nothing to watch if sponsors stop going because they'd rather extend their working week and attend a Friday night rather than leave their family on a Sunday.
We went back to Sundays and crowds went down.
Sponsors will not stop going to matches if everyone switched back to Sunday.
When you sponsor a team you pay a fee whether you go to the matches or not.
I would also argue that additional away support generated by playing on a Sunday would compensate for the loss of one or two sponsors.
Its something the new Super league should be seriously looking at as well as the TV rights renewal.
Karen is quite right in that our attendances went diwnnwhen we went back to Sunday’s and it had a significant impact on the revenue stream from sponsors too if I remember. Away fans also was a minimal increase compared to Friday nights.
Sponsors are no longer just fans wanting to put money in to a club they love they are now businesses that use sponsoring & hospitality as a serious marketing tool. As such many invite their own clients/customers who aren’t necessarily big fans of the club or sport so a Friday night is ideal for them to attend. It’s very difficult speaking from experience to get people to come to events on a Sunday due to them not wanting to take up family time with a work event.
So unfortunately if sponsors can’t get a benefit from sponsoring other than handing the club money then sponsors will disappear from the club and use their budget elsewhere.
So to say sponsors will still continue to go is not quite true as unless there is a financial benefit to doing it many won’t as it is done purely for business reasons