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Home Keighley Cougars Club Marketing & Website & Matchday experience



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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Tue Apr 30, 2013 8:48 am 
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Location: Keighley
Dominance wrote:The website forms only part of the thread here. Does the club have plans to improve the matchday experience?

Are there plans to improve on the merchandise available? I'll give you an example, my other half wanted to get me a hoody for my Birthday and thought of buying a Cougar hoody. She went to shop in the town centre which was closed down and nobody was available at the club?


Unfortunately, I'm not aware of the current club shop situation. However, I'm sure TheClubsVoice will be happy to help you.






Head of Media & Administration - Keighley Cougars

Twitter: @JRCSport

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Tue Apr 30, 2013 10:23 am 
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Dominance wrote:The website forms only part of the thread here. Does the club have plans to improve the matchday experience?

Are there plans to improve on the merchandise available? I'll give you an example, my other half wanted to get me a hoody for my Birthday and thought of buying a Cougar hoody. She went to shop in the town centre which was closed down and nobody was available at the club?


We hope to have some information regarding the club shop information with you shortly. In regards to Matchday Experience, we hope you find some answers on the 'A Quick Hello' thread.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Wed May 01, 2013 4:26 am 
Club Coach
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Joined: Dec 27 2004
Posts: 523
Great that you played Carmina Burana shortly before kick off at the Sheffield match Dubane! (not completely sure about the version though - just for your interest see the Andre Rieu version on youtube that has had over 10 million hits).

Can I make more suggestions? Regarding the music that is played in the last 15/20 minutes before Cougars emerge on to the pitch. That section is crucial. Once the music for that period is chosen, it should be exactly the same for every match. (I say that based on the success of the big brands eg Starbucks, McDonalds etc - people know exactly what they are going to get and keep coming back for more).

Working backwards from when Cougars emerge onto the pitch:

I guess you need a steward to be set up to signal to you exactly when the first Cougar player is going to emerge from the tunnel. Then you can announce It's COUGARTIME and bang on the pitch entry music just as the first player crosses the whitewash. Whatever you choose (Lets get ready to rhumble or Gangnam or Two Tribes or Land of Hope and Glory etc) stick with the same tune every match so the crowd gets an affinity with it.

The three tracks I'd have before that are:-

Last song before Cougars come out:
Your BRILLIANT version of The Final Countdown with the check-ignition-check etc overlay and the 54321.

Next to last: Carmina Burana

Before that: Vangelis 1492

Before that: selections from Top 10 and/or pitch singers.

I guess you need to work out the time needed for the last three tracks before teams come out and work backwards.

If you can get that perfected over the next few home games, I'd consider (at my own expense) (subject to directors' permission, health & safety ok etc) arranging for a brief display of Chinese professional fireworks to be ignited from the bottom corner of the ground to coincide exactly with the Cougars emerging onto the pitch.

Cheers, keep up the good work.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Wed May 01, 2013 6:05 am 
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I was sorry to see a comment to the effect, “what is the match-day experience – I come to watch the rugby.” Those of us old enough to remember the days of Cougarmania will remember that the experience of coming to Cougar Park was part of the day and many were switched onto coming down to Cougars because of that.
Mick O' had 'We Will Rock You' and 'No Limit' among others building up to when both teams came out onto the pitch. The crowd and the Cougars team was pumped up and the opposition slightly intimidated. One of Mick O's recollections of when Cougars had gone over for yet another try and the music was booming out. One of the opposing players appealed to the referee, “Can't you stop them playing that b****y music Ref?”
The Referee's reply was, “You stop them scoring – they will stop the music!”
The pre-match build up is definitely part of the match-day and look at Leeds United's “Leeds, Leeds, Leeds” or see Ajax Amsterdam’s “Slavenkoor” before a match on Youtube. OK I know they are playing to 20,000 or 40,000 instead of 800 but that's how Cougars started in 1991.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Wed May 01, 2013 7:05 am 
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During the days of Cougarmania we used to go down nice and early.

Now i go about 10 mins before kick off. Why should i go down any earlier?

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Wed May 01, 2013 8:19 am 
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Being a huge cinema buff and Battle Royale being a particular favourite of mine, can I throw Giuseppe Verdi's Requiem Mass - Dies Irae thrown in to the mix.






Don't walk behind me, I may not lead. Don't walk in front of me, I may not follow. Just walk beside me and be my friend. -Albert Camus

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu May 02, 2013 1:44 pm 
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Some good music mentioned so far.

For classical stuff how about:

Mars, the bringer of war from Holst's Planets suite.

or (even though a bit jaded now)

Ride of the Valkyries by Wagner (as per the film apocalypse now)

and (one of my favourites)

The 1812 Overture by Tchaikovsky must be the version with full Cannons (the action starts about a minute and a half from the end.)

For modern stuff:

Anything from Iron Man films but particularly "Thunderstruck" by AC/DC


I think this is particularly suitable - The Lost in Space theme from Apollo Four Forty






I have only been wrong once and thats because I thought I was wrong but I was wrong I was right!

Petty authoritarians aren’t man enough to challenge the actions of a person face to face; instead they incite a forum of rumour, innuendo and half truths, and impose rude sanctions to discourage those who dare question fairness.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu May 02, 2013 1:50 pm 
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Things I'd like to hear, but can't (not family friendly)

Friggin' in the Riggin' - Sex Pistols

Firestarter - The Prodigy (hire a dozen concert speakers and turn bass turned up to full :lol: )

Big Balls - AC/DC






I have only been wrong once and thats because I thought I was wrong but I was wrong I was right!

Petty authoritarians aren’t man enough to challenge the actions of a person face to face; instead they incite a forum of rumour, innuendo and half truths, and impose rude sanctions to discourage those who dare question fairness.

Anon.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu May 02, 2013 4:31 pm 
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Dreamer wrote:Things I'd like to hear, but can't (not family friendly)

Friggin' in the Riggin' - Sex Pistols

Firestarter - The Prodigy (hire a dozen concert speakers and turn bass turned up to full :lol: )

Big Balls - AC/DC

:lol:

Straight outta Compton - NWA
California Über Alles - Dead Kennedys
Laid- James






Don't walk behind me, I may not lead. Don't walk in front of me, I may not follow. Just walk beside me and be my friend. -Albert Camus

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu May 02, 2013 6:06 pm 
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Location: Houghton le Spring, County Durham
'This is the one' by The Stone Roses. Quality tune to play just before the lads run out onto the hallowed turf. 'This is the one, this is the one I've waited for.....' etc.
.
I have vague memories of hearing some kind of Keighley RL song coming over the tannoy back in the early 80s. The system wasn't of great quality and it always sounded rather muffled. It sounded ancient even then. Anyone else remember it or am I mistaken?






We are from Keighley. We are NOT Bradfordians.

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