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Home Keighley Cougars Club Marketing & Website & Matchday experience



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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu Apr 25, 2013 8:02 am 
Player Coach
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Joined: Aug 14 2009
Posts: 2855
Location: In hiding, just outside Keighley
HalifaxCougar wrote:What the hell is a matchday experience? I go for the rugby.

Stealth, what would make you return to the rugby given no Cas players play these days?


The agreement with Cas would have be ended before i'd consider coming back. Ideally the RFL kicking the whole concept in to touch. You know it's not working when a player is announced as a loan signing from a club he's not even registered to play for.
HalifaxCougar wrote:What the hell is a matchday experience? I go for the rugby.

Stealth, what would make you return to the rugby given no Cas players play these days?


The agreement with Cas would have be ended before i'd consider coming back. Ideally the RFL kicking the whole concept in to touch. You know it's not working when a player is announced as a loan signing from a club he's not even registered to play for.






Don't walk behind me, I may not lead. Don't walk in front of me, I may not follow. Just walk beside me and be my friend. -Albert Camus

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Thu Apr 25, 2013 8:32 am 
Player Coach
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Joined: Aug 14 2009
Posts: 2855
Location: In hiding, just outside Keighley
The German Football business model is actually a very sound one. 51% of shares must be owned by fans. They invest very heavily in coaching and youth development which is starting to produce a huge amount of talented young players that can be sold for big money like Mario Götze, Mezut Ozil, Sammi Khedira and Manuel Neuer. They have safe standing areas in grounds that can be converted to seating go European games which improves atmospheres and lowers ticket prices. Clubs and fans generally have a tremendous sense of loyalty towards each other not the one way loyalty we have in British Sport where fans are just considered a cash cow to be exploited. Corporate Revenues are used to keep ticket prices low for regular fans. There are even grounds where you can get food and drink brought to you so don't miss any action. Average attendances across the Bundesliga was 45,179 compared to 35,816 in the Premier League this season.






Don't walk behind me, I may not lead. Don't walk in front of me, I may not follow. Just walk beside me and be my friend. -Albert Camus

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Fri Apr 26, 2013 8:23 am 
Club Coach
Fringe Player

Joined: Dec 27 2004
Posts: 523
Dubane:
Just wondered how you are going getting match build-up music and tunes for each player organised?
Will you be ready to publish details of all the tunes on here in time for the Sheffield match?
Thanks

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Fri Apr 26, 2013 8:42 am 
Club Coach
Fringe Player

Joined: Dec 27 2004
Posts: 523
[
Stealth Comic wrote:The German Football business model is actually a very sound one. 51% of shares must be owned by fans. They invest very heavily in coaching and youth development which is starting to produce a huge amount of talented young players that can be sold for big money like Mario Götze, Mezut Ozil, Sammi Khedira and Manuel Neuer. They have safe standing areas in grounds that can be converted to seating go European games which improves atmospheres and lowers ticket prices. Clubs and fans generally have a tremendous sense of loyalty towards each other not the one way loyalty we have in British Sport where fans are just considered a cash cow to be exploited. Corporate Revenues are used to keep ticket prices low for regular fans. There are even grounds where you can get food and drink brought to you so don't miss any action. Average attendances across the Bundesliga was 45,179 compared to 35,816 in the Premier League this season.


Agree 100%

If you were a director of Keighley Cougars wanting to bring success by daring to be different (as Cougarmania 1), what might be things you could learn from this?....

51% of shares must be owned by fans.
Mr Fawcett owns all the shares (all £10 worth of them). Why not offer issue shares to supporters in £10 (max) blocks so the club would be run on a one member, one vote basis? Then more people would be likely to volunteer their services as they would feel it would be serving their club?

Clubs and fans generally have a tremendous sense of loyalty towards each other
Keighley Cougars needs the whole of Keighley to be proud of it and to feel a part of it.
Unfortunately, for most people in Keighley, the Cougars now would seem to be a closed shop for a minority clique.
There needs to be a mass leaflet drop making Cougars seem much more welcoming to Everybody and explaining when matches are on and how to get tickets etc.

In many holiday places in Europe you see several generations of German families gathered in big numbers on beaches under flags of their football clubs. Everything Cougars does needs to generate that sort of feeling of belonging in a wide supporter base.

Corporate Revenues are used to keep ticket prices low for regular fans.
I know there were supposed to be 20,000 free season tickets issued to under 16's - but this obviously hasn't worked as attendances at matches have fallen well below 1,000.
Can the directors be brave and forget season tickets for next season (apart from those who want them for the stand) and charge just say a fiver on the gate for everybody and see what happens?

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Fri Apr 26, 2013 9:28 am 
Player Coach
Junior Player

Joined: Mar 14 2009
Posts: 170
Whatever the club does isn't good enough
for some people.Hard facts are till we have
a successful team the likes of fev and
Halifax crowds aren't going to improve.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Fri Apr 26, 2013 5:29 pm 
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Joined: Oct 28 2002
Posts: 7174
true brit wrote:Whatever the club does isn't good enough
for some people.Hard facts are till we have
a successful team the likes of fev and
Halifax crowds aren't going to improve.


Hit. hammer, nail rearrange this well known phrase.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Sat Apr 27, 2013 7:44 am 
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Joined: Jan 20 2003
Posts: 2236
HalifaxCougar wrote:What the hell is a matchday experience? I go for the rugby.

Stealth, what would make you return to the rugby given no Cas players play these days?


I go for the match too, that's the most important thing. But next to that it's the social atmosphere generated by the people who I stand with. It's like we are a bunch of friends all meeting with a common purpose then have a few beers, a good moan, put the world to rites, or celebrate depending on how good we (and the referee have been)

Sport is FIRST but the social side comes a very close second.

However I first started watching when we were in the third division, on the run up to the win against Batley. The only reason I came down was because the kids got free tickets from school. Keighley RL was simply not on my radar. What kept me coming was the sport and the atmosphere, what kept the kids coming was the cougarmania experience, razmataz and all. Our young kids were happy, so we were happy, we could all enjoy a day out as a family.

A winning team is first and foremosts, but it's quite obvious looking at the makeup of the crowd, that we need to do something more to attract kids (therefore more parents like me) and also 18 to 30's.






I have only been wrong once and thats because I thought I was wrong but I was wrong I was right!

Petty authoritarians aren’t man enough to challenge the actions of a person face to face; instead they incite a forum of rumour, innuendo and half truths, and impose rude sanctions to discourage those who dare question fairness.

Anon.

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Sat Apr 27, 2013 7:43 pm 
Club Coach
Fringe Player

Joined: Dec 27 2004
Posts: 523
Wooden Stand wrote:Some marketing sounds positive thanks. Matchday experience Get teams/announcements/all talking out of the way at least 10 minutes before kick-off. Before that play tracks from current top ten. Ten minutes before kick-off should be pure music (Same Every match). not too bothered what - others know better than me what will build anticipation but could include Carmina Burana, Two tribes, Vangelis 1492, Final Countdown. Then as Cougars prepare to emerge from tunnel hit the 5-4-3-2-1 etc. Players tunes - whatever they are, bang the music on the instant the ref gives the try. Announcing the tryscorer can come 30 seconds or so later then turn music up again. Bang music on as soon as the final hooter goes. If win say Nothings gonna stop us now, keeping the dream alive & nessun dorma. If lose maybe always look on the bright side & a couple more Keep working on the good work.


After further thought, I think that the club should just go for it and, after the build up music, just have Cougars walk (not run) out of the tunnel to Land Of Hope & Glory!

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Mon Apr 29, 2013 12:02 pm 
International Star
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Joined: Apr 25 2013
Posts: 504
Location: Keighley
I can confirm it is planned to launch the new club website at some point throughout this week.






Head of Media & Administration - Keighley Cougars

Twitter: @JRCSport

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 Post subject: Re: Club Marketing & Website & Matchday experience
PostPosted: Tue Apr 30, 2013 6:56 am 
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Joined: Feb 14 2011
Posts: 695
Hello Trouble! wrote:I can confirm it is planned to launch the new club website at some point throughout this week.


The website forms only part of the thread here. Does the club have plans to improve the matchday experience?

Are there plans to improve on the merchandise available? I'll give you an example, my other half wanted to get me a hoody for my Birthday and thought of buying a Cougar hoody. She went to shop in the town centre which was closed down and nobody was available at the club?

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