Would you care to tell us how much money Bayern Munich, spend on match day?

And how much it costs to go to their games

Playing the right music at the right time (build up to match and at the end) etc doesn't cost anything really compared with doing it badly. All I'm saying is go learn from the best and adapt what you see to your own circumstances.

Making & selling matchday flags etc in club colours at cost doesn't cost anything either.

Whoever's company is currently entrusted with stewardship of the Keighley Cougars club isn't expected to make a profit. Just break-even. Like Bayern Munich does. But please show some ambition and nous and aim to break-even at (to start with) say £1 million in, £1 million out each year - Don't just accept £100k in, £100k out.

Keighley Cougars isn't a bowling club or something. It is something the whole of Keighley should know about, be welcomed to, want to be part of and be proud of.

Their cheapest season ticket is around £110 and cheapest game ticket about £12.

What the hell is a matchday experience? I go for the rugby.

Stealth, what would make you return to the rugby given no Cas players play these days?

Ask the 4,500 people who attended matches at the height of Cougarmania who are now nowhere to be seen!

I would rather ask Mr Churchill?

This whole matchday experience gets branded about a lot but no one explains what it is.

" A feeling that you are part of something special ".

e.g. imagine the experience of any German person who was at the Bayern Munich match last night or in the Dortmund stadium tonight.

I assumed it was going to be a lot more than that, given the highly inflated entry fees for football over here

The modern game has developed and I'm surprised some people can't see that. Yes, the game itself is important and people will turn up to watch a successful team, but to grow the club and support base there needs to be more. For instance, what got people down during Cougarmania? It wasn't just the rugby, it was the atmosphere, the entertainment etc which slowly spread to the other teams. It's Ok offering kids free entry, but what is there at the moment to keep them interested. The product on the pitch is work in progress and the rest of it is non existent.