Post subject: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 9:43 am
Wooden Stand
Club Coach
Joined: Dec 27 2004 Posts: 523
TheClubsVoice wrote:The problem with a wholesale discount is that you cannot guarantee that the spectator who entered at £5 will return at the higher price of £15
Could the directors be brave and change the matchday entrance pricing to £5 for everybody?
Then work your socks off to get the crowd up to 2,000 to start with. Of the two options in the subject, I know which fans and players would prefer and there would be 3 times the chance to generate income from add-on sales - food & drinks etc. I'd also have a 'happy hour' so that on first team matchdays, all drinks inc beer are half price (and advertise the fact in advance!).
German soccer gets average crowds higher than the English Premier League based on low ticket prices and cheap beer.
Season tickets could then be scrapped from next season (except for those who want them for the stand). This would save the cost of producing and distributing the proposed 40,000 free under 16 season tickets. People don't really value anything that is free. Even a very low cost means that those who really want it will buy.
If the entrance was £5, tickets could be printed for each match and sold at outlets for a small commission eg all those outlets that sell national lottery tickets.
It wouldn't preclude small target promotions at schools and workplaces for each match at even less than £5.
Something is needed to start building momentum now with the opportunity that the proposed re-structure of the game will provide.
Could the directors trial the £5 entrance fee for everybody for the say the last two home league games this season?
Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 10:19 am
Stealth Comic
Player Coach
Joined: Aug 14 2009 Posts: 2855 Location: In hiding, just outside Keighley
Completely agree with you.
I never saw the logic behind going to the time, effort and ultimately expense of producing and distributing so many kids season tickets when you could just let them in for nothing.
Secondly the biggest expense in taking a family to watch a game is the price of a Parent(s)' ticket if anything is going to attract the demographic that it appears the club is trying to attract it's this.
I think it would stand or fall on how it is marketed though. Get as many posters in as many shop windows as possible, the odd billboard around town etc
Don't walk behind me, I may not lead. Don't walk in front of me, I may not follow. Just walk beside me and be my friend. -Albert Camus
Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 10:49 am
Dreamer
International Board Member
Joined: Jan 20 2003 Posts: 2236
Stealth Comic wrote:I think it would stand or fall on how it is marketed though.
That seems to be our problem at the moment, it would fall flat on it's face without the desire or effort to make it work.
Superleague clubs have tried massive discounts on season tickets and it does not appear to have been sustainable.
It would also help that newbies didn't see us getting bounced by another bottom of the division team We would have to play the sort of rugby and give them an experience that would make them want to come back when the price went up again.
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Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 11:04 am
LoyalFan2013
International Star
Joined: Feb 10 2013 Posts: 102
We're knackered then as our rugby at min is poor. I agree they need to try stuff to get people in but if the rugby is crap they won't come back. To me if want to move forward they need to get a winning team in who people will watch then get onto fans who aren't season ticket holders anymore see what can do to get them back
Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 12:04 pm
Hello Trouble!
International Star
Joined: Apr 25 2013 Posts: 504 Location: Keighley
You'd be amazed Loyal Fan about how the free season tickets aren't just working but help promote the club.
For a matter of fact, our new teamsheet sponsors are Shipley College. They are promoting the club within the college and will have a stall at the Workington game.
We have recently seen an influx of there students attending games and we will be hosting a tag rugby competition at the College on Wednesday 5th June.
As well as them we're reaching out to all schools in the no mans land between ourselves, the Bulls and the Rhinos (Bingley, Saltaire, Shipley ect.) and with our recent joining of Welcome to Yorkshire we will be more than capable when it comes reaching out to businesses as well.
Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 1:20 pm
CountyDurhamCougar
International Star
Joined: Jul 18 2011 Posts: 462 Location: Houghton le Spring, County Durham
Hello Trouble! wrote:As well as them we're reaching out to all schools in the no mans land between ourselves, the Bulls and the Rhinos (Bingley, Saltaire, Shipley ect.) and with our recent joining of Welcome to Yorkshire we will be more than capable when it comes reaching out to businesses as well.
If you're going up the Aire Valley in the direction of Bratfud then I applaud the effort but you're really going further into Dulls territory so it may be difficult to attract people to come and watch Cougars instead of them. Are you doing, or planning to do, anything similar in the opposite direction? Surely we have a huge area of potential to the west - out towards Skipton and wider Craven, and even, at a push, over the hill towards Colne, Nelson & Burnley. That part of Lancashire has no RL clubs and, although football is king, there must be some RL fans thereabouts who might be tempted along to Keighley. The attraction would probably be dependant on the whole matchday experience though and of course the actual product on the pitch so, for the time being, there is much work to be done.
Post subject: Re: 667 x £15 = £10,000; 2,000 x £5 = £10,000
Posted: Sat May 11, 2013 4:30 pm
Harry-Al-Hill
Player Coach
Joined: Nov 29 2009 Posts: 424 Location: Cougar park - Where the knitted character would want to be every week!
To reduce the price by two thirds would be suicide, it would inevitably reduce the clubs income for most if not the entire season.
I also doubt that that even one full season at £5 a game would spread the word enough to triple the crowd for the following season regardless of the amount of marketing.
No, I don't have any better ideas at this time but I certainly don't want to see the club struggle with a ludicrous idea like this.
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