Robert Flack wrote:My vision is that, if planning permission permits, tents and novelty stalls from local businesses should line the perimeter of the long driveway towards the ground just as you enter Trailfinders.
Craft food and drink tents sell produce prepared by local businesses, including craft beer, gin and tonic, burritos and curries. These tents are interspersed with club shop tents selling replica gear and miniature Buck and Dusty cuddly toys and flags. All club shop tents are equipped with fast Wifi and iZettle to take payments as quickly as possible.
At the end of the long drive way could be located a huge screen (maybe use the screen on wheels that the club owns initially) which shows, on a loop, video introductions to all the players and their biggest hits and best tries and welcomes away fans. Note how Toronto and Leeds do something similar on their social media to announce their match day squads. No excuses now that video recording facilities are so cheap, an iPhone shoots in 4K.
Lively music (from the last decade) or a steel band plays in the background, people sip ice cold craft beer from frozen plastic glasses before watching the Academy pre-game (which is also streamed live online to capture the burgeoning online audience).
Upgraded versions of Buck and Dusty (re-designed to be more endearing like a Disney-style mascot or Jefferson and the newly created, yet-to-be-named, mare mascot patrol up and down this area entertaining the kids and families. On entry, you instantly get the impression that this is an event with something for all.
We should now have the leverage to re-open a negotiation on bar-takings-sharing with Trailfinders being as we now are the higher status team and will pull in proportionately more fans from travelling armies of away teams.
The use of social media needs to be savvier and the club should leverage targeted social media advertising to residents of Ealing who have a family (yes this can be done). Flyers are so 90's like much of the club's marketing strategy.
Broncos should be billed as a day out with something for everyone and to cater to the demanding tastes of people West London (look, for example, at the success of the Ealing Beer festival). We will simply not compete by offering a cheap fair ground experience with a bouncy castle. People already have far too many distractions.
The club need to acknowledge that what they have done to market the sport and create a positive match day experience has not worked rather than just keeping the blinkers on and wondering why we still have a shockingly low gate.
This is no criticism of the club, but I think we're all hoping they seize this opportunity with both hands, especially given the quality coming through the junior ranks.
The only club that has achieved a match day atmosphere similar to the is the Toronto Wolfpack. They attract massive crowds who are all relatively new to Rugby League. If they can do it there’s no reason you can’t too. The only issue is perhaps your “ground” or lack of it could put people off attending.
Sir Kevin Sinfield wrote:The only club that has achieved a match day atmosphere similar to the is the Toronto Wolfpack. They attract massive crowds who are all relatively new to Rugby League. If they can do it there’s no reason you can’t too. The only issue is perhaps your “ground” or lack of it could put people off attending.
Toronto distribute thousands of free tickets through a network of brewers and bars and then spend between CA$10,000 and CA$20,000 per game advertising on Metro routes, on local radio and trough a network of PR companies. The declared attendances at the Mancpac games is for the total number of tickets distributed and includes fewer than 500 Season Tickets and less than 1,000 people in total who pay to attend. The Beer Garden is the most popular feature at games and is without doubt a brilliant piece of marketing, but the harsh reality of games in March will soon see if the promise of a few cheep beers will attract 7k to Lamport in 3 degrees....Summer in Toronto on a wooden bench is one think, freezing your tits off is a whole different game....
...the GM of operations at Toronto recently admitted that they rely on freebies to get people to games and that they are nowhere near being self sufficient and would require 1,000 visiting fans per game to deliver any ROI to their sponsors.....well done Argyle, but as David Hughes can testify after 10 years of Solo ownership of the Broncos.....£20,000,000 doesn't even touch the sides and that's for a side that was relegated and is championship standard at present.... ......London Broncos averaged pretty respectable attendances in the first couple of years....I think 5,400 when the rest of the comp averaged 6,500....so not bad......let's see how the turd polishing goes in 2019.....
JESUS WEPT HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them.
Sir Kevin Sinfield wrote:Toronto Wolfpack. They attract massive crowds
But yet they had to cancel their end of year event......smoke and mirrors?
JESUS WEPT HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them.
JESUS WEPT HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them.
Spending between CA$10,000 and CA$20,000 per game advertising on Metro routes, on local radio and trough a network of PR companies shows how committed The Toronto Wolfpack and David Argyle are to the long term success of the club. Surely you can applaud them for this, you have only spent what seems like a lifetime criticising London and other RL clubs and events for their lack of marketing.
Sometimes events get cancelled, it happens. The Wolfpack are here to stay, take a look at the 6 new signings they’ve just made. They will be in Super League 2020.
Spending between CA$10,000 and CA$20,000 per game advertising on Metro routes, on local radio and trough a network of PR companies shows how committed The Toronto Wolfpack and David Argyle are to the long term success of the club. Surely you can applaud them for this, you have only spent what seems like a lifetime criticising London and other RL clubs and events for their lack of marketing.
Sometimes events get cancelled, it happens. The Wolfpack are here to stay, take a look at the 6 new signings they’ve just made. They will be in Super League 2020.
Sir Kevin Sinfield wrote:Spending between CA$10,000 and CA$20,000 per game advertising on Metro routes, on local radio and trough a network of PR companies shows how committed The Toronto Wolfpack and David Argyle are to the long term success of the club. Surely you can applaud them for this, you have only spent what seems like a lifetime criticising London and other RL clubs and events for their lack of marketing.
Is English not your mother tongue? I just complimented them......I said the beer garden was great, the blanket free ticketing was good but non-sustainable and that they have done OK so far
Sir Kevin Sinfield wrote:The Wolfpack are here to stay, take a look at the 6 new signings they’ve just made. They will be in Super League 2020.
Wow....rich bloke buys players to try and get out of the 2nd tier after expected promotion procession falls at the final hurdle....ad you and your two buddies said they'd be i already....ask lLebron, was it Toronto by 32
Sir Kevin Sinfield wrote:Sometimes events get cancelled, it happens.
Yeah....like this would have been cancelled if they'd won the MPG......
More posts on the London Broncos board from the supposed Leeds fan who never posts on the Leeds board.....troll's gotta troll I suppose
Sir Kevin Sinfield wrote:Spending between CA$10,000 and CA$20,000 per game advertising on Metro routes, on local radio and trough a network of PR companies shows how committed The Toronto Wolfpack and David Argyle are to the long term success of the club. Surely you can applaud them for this, you have only spent what seems like a lifetime criticising London and other RL clubs and events for their lack of marketing.
Is English not your mother tongue? I just complimented them......I said the beer garden was great, the blanket free ticketing was good but non-sustainable and that they have done OK so far
Sir Kevin Sinfield wrote:The Wolfpack are here to stay, take a look at the 6 new signings they’ve just made. They will be in Super League 2020.
Wow....rich bloke buys players to try and get out of the 2nd tier after expected promotion procession falls at the final hurdle....ad you and your two buddies said they'd be i already....ask lLebron, was it Toronto by 32
Sir Kevin Sinfield wrote:Sometimes events get cancelled, it happens.
Yeah....like this would have been cancelled if they'd won the MPG......
More posts on the London Broncos board from the supposed Leeds fan who never posts on the Leeds board.....troll's gotta troll I suppose
JESUS WEPT HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them.
Any Super League club needs 8000 to 10000 fans on a weekly basis to be sustainable (paying full price not £99 a season / £7 a game). Many Super League clubs (Huddersfield, Salford,Wakefield and London) don’t get this and are not sustainable having to rely on individuals to put their hands in their pocket to make up the difference.
Toronto are no different currently relying on David Argyle, however IMO they are the club with the most potential to become sustainable.
As far as TWP go. It will be interesting to see how they fare next season. Having tasted defeat against Fev and then a couple of times in the Qualifiers and the major disappointment of losing the MPG. Will they retain the fans? I do not know. What is for sure it will be a long time before they see rugby again, so wounds may heal. Or fans may move on to another sport that has some success, all be it against weak opposition.
What's full price? You can only sell a product at a price it's worth.over price it and no one buys it 99£ at London is the cheapest ticket and only available to last year's loyal fans, Not sure why TWP are more sustainable, fine they get 7k plus through the gate but we all know a lot of those are give away tickets. Will those 7k still turn up when it's 50can d to get in?
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HOW MANY TIMES?????
