Septimius Severus wrote:https://www.loverugbyleague.com/post/2023-rugby-league-kits-super-league/
Every team seems to have a smart, modern kit based on traditional colours and design. Leigh's 1st Team kit looks completely out of place. Anybody else dreading what the away strip will look like?
Does it look out of place or does it stand out from the crowd. I believe the kit is all about making a statement. Like it or not (and I am not it’s biggest fan as a rugby shirt), it has created the reaction on social media that it was designed to do. It has put Leigh Leopards on everyone’s tongue and social media platform of choice, where Leigh Centurions never had or ever could. If we want to be a top 6-8 team, ie a playoff regular not just a SL survivor, we need to generate an income from sponsorship and brand recognition, that gives us the financial ability to do it without being reliant on DB being willing to put in the money himself.
I honestly think the shirt is a stroke marketing genius and social media savvy thinking.