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PostPosted: Fri Sep 11, 2009 1:24 pm 
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Location: Lording it up in Wardley
replica shirts and t-shirts (Players heads etc), DVDs of matches
rain coats, brolleys, sizes up to 3XL :lol:






Holts Sweet Holts
Never Drink on an Empty Head
BIGPEV THE ONLY MAN TO GET A REAL INJURY AT THE STOOP

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:17 pm 
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With hard work, dedication, and listening to the fans as to what they want vis a vis merchandise and such from a club shop, there is absolutely no reason why we can't have something like this http://fc-utd.co.uk/shop/
With hard work, dedication, and listening to the fans as to what they want vis a vis merchandise and such from a club shop, there is absolutely no reason why we can't have something like this http://fc-utd.co.uk/shop/






"I didn't see Risman, Todd or Watkins in red vests.
I saw a bit of Steve Gibson and Blakely at his best.
Now I'm watching Alker lead us on against the rest,
As the Reds go marching on ...... "

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:23 pm 
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BartonFlyer wrote:Surely untrue ? See http://www.statistics.gov.uk/CCI/nugget.asp?ID=8&Pos=1&ColRank=1&Rank=160 - Is Salford really so badly off, don't believe it!


It's true. Work in that particular field, heard the Council stat and read it too (can't find it online — typical!). The only way Salford will see exponential growth in internet access, in my opinion, is in the same way that Africa's is rapidly rising: via mobile phones. So not only do you have to get an online shop, it has to be compatible with small screens and flash-less java-less devices. Not hard to do.
BartonFlyer wrote:Surely untrue ? See http://www.statistics.gov.uk/CCI/nugget.asp?ID=8&Pos=1&ColRank=1&Rank=160 - Is Salford really so badly off, don't believe it!


It's true. Work in that particular field, heard the Council stat and read it too (can't find it online — typical!). The only way Salford will see exponential growth in internet access, in my opinion, is in the same way that Africa's is rapidly rising: via mobile phones. So not only do you have to get an online shop, it has to be compatible with small screens and flash-less java-less devices. Not hard to do.

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:27 pm 
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There is at least 8 people accessing the internet from my house alone and only 3 of them live there. :oops:






Holts Sweet Holts
Never Drink on an Empty Head
BIGPEV THE ONLY MAN TO GET A REAL INJURY AT THE STOOP

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:31 pm 
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Joined: May 24 2007
Posts: 661
I think the main problem is cost in salford there are alot of people that work in salford that have tight budgets and buying a season ticket is all they can budget for. that is not to say everyone is in that boat. I think they have to look at what they are selling and if possible look what they can make money on by redueceing prices that would be the main area i would look at. The problem with doing that is the fine margins for profit but a limited budget its very hard. Internet would be a good marketing ploy to use to bring more options for the shop. Also to cut the costs i would look at reduseing how many replica shirts weneed in a season because you only get a person buying one is it worth trying to sell to many diffrent brands at an high cost. These are the areas i would look at but i aint an expert when it comes to marketing just an opinion

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:32 pm 
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i hope your charging them for using internet :lol:

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:32 pm 
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Chico wrote:It's true. Work in that particular field, heard the Council stat and read it too (can't find it online — typical!). The only way Salford will see exponential growth in internet access, in my opinion, is in the same way that Africa's is rapidly rising: via mobile phones. So not only do you have to get an online shop, it has to be compatible with small screens and flash-less java-less devices. Not hard to do.


Be interested to see those stats - I still find it rather incredible <20% - nah!!

BUT even if true, are those in that category (i.e. without internet access, presumably because of economics) in the potential market for buying Salford kit anyway?

I'm sure the way forward has to be on-line and partnering with some organisation that can manage the order fulfillment, returns, stock etc etc that all have to be spot on to ensure good service and return cstomers.

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:35 pm 
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Looking to the future (and maybe in the current location) I'd develop the shop as a fan zone.

Have an area where you can purchase drinks, sit and talk RL and Salford.

You could have a terminal where the on line shop can be looked at, we already have an IT centre on site so a drop in centre there would be good.

Have photos of the favourite players on sale for a small amount I am sure there is a good local man who can take pictures. These can be sold for extra money if signed and more again if framed, small ones could be available for pocket money.

Birthday cards available to buy, again with computers a favourite player should be able to be produced with little outlay (depending on image rights)

T shirts as on the other thread.

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 Post subject:
PostPosted: Fri Sep 11, 2009 2:41 pm 
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Joined: Apr 21 2006
Posts: 55
neil72 wrote:but i aint an expert when it comes to marketing just an opinion


From what youve written on here so far to date Id say the only thing youre an expert in is whingeing. Youre bl00dy brilliant at that.

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 Post subject:
PostPosted: Sun Sep 13, 2009 9:54 am 
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BartonFlyer wrote:Be interested to see those stats - I still find it rather incredible <20% - nah!!


It's true, believe me.

BartonFlyer wrote:BUT even if true, are those in that category (i.e. without internet access, presumably because of economics) in the potential market for buying Salford kit anyway?


Well you're probably right here and as the demographic of this forum's members suggests, we have many supporters who live outside the Salford boundaries and much further afield. Indeed, especially given our intended catchment area, Salford could do with an online shop. It's just not going to be the goose that lays the golden egg.

There's no real excuse for not stocking products that are not time-sensitive, such as baby grows, bibs etc, because the design should stay the same. A Salford City Reds bib today should look exactly the same as a Salford City Reds bib ten years from now.

If speculating on the potential sales of a time-limited product (i.e. replica shirts, polos etc) is a problem, and the margins are too small to get this figure too wrong, then one way to go is to have it available in small quantities that will definitely sell, then make them available thereafter on a pre-order basis. This would inevitably mean the product wouldn't be available to you for a few weeks, but at least you would be able to purchase it. However, this wouldn't stop people moaning; it'd probably cause more whinging.

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