I’m not sure if this has been mentioned before, but….

Given that C4 is wholely funded though adverts has anyone got any idea how this is going to work for games?

Would we be happy to accept “in game” adverts, say during stoppages for kicks for goal, kick offs etc?

It doesn’t seem feasible for C4 to show the game uninterrupted due to loss of revenue.

Thoughts?

I assume we'll just a big barrage before and after the game and at half time just like on ITV whenever they show England football games.

Works fine for the rugby union.
No interruption of the play.

We should home lots of premium advertisers want that space. It increases our value to a broadcaster.

Really unsure why you would think this would happen. There is not going to be adverts in game outside of half time.

Premium? The demographic watching will need to change to get premium advertisers.

Bachelors mushy peas could be classed as premium when compared to supermarket own brand!

haven't had bachelors for yonks and regular eat supermarket branded mushy peas with my cornish pasties served with mint sauce they just about taste the same anyway

There's surely an opportunity for subliminal advertising at every play the ball. Just flash a picture of a car for half a second. Sure some people will become ill from the constant flashing, but some others will go buy a car.

isn't that illegal?

I bet there are people at Channel 4 lamenting at how far they have fallen from the heady days of Kabaddi. They've somehow bought an even more niche sport so I can't imagine there'll be complaints. Yes technically subliminal advertising has been illegal since 1957, but whoever is the new host of Ch4s RL could whisper "Buy Grolsch" whenever there's a scrum. In return Grolsch will put "Rugby League is alright I suppose" on 2 lorries.