FORUMS FORUMS






RLFANS.COM
Celebrating
25 years service to
the Rugby League
Community!

  

Home Bradford Bulls Bulls Accounts up to Nov 2023



Post new topic Reply to topic  [ 20 posts ]  Go to page Previous  1, 2
Author Message
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Wed Sep 18, 2024 9:59 pm 
Club Coach
Club Captain
User avatar

Joined: Mar 07 2005
Posts: 4036
Location: Brisbane
If nothing else, you have to say everything appears controlled and transparent.

Reading the accounts and the comments from the club, it all seems relatively positive (NB I'm no accountant).
It's also good the board are making financial challenges to the RFL in a measured and constructive manner.

I've said elsewhere before, there's got to be a grander plan ready to unveil once the Odsal lease is confirmed. I just don't see this board taking on such a huge debt purely for sentiment.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Thu Sep 19, 2024 12:57 pm 
Player Coach
Club Captain

Joined: Oct 26 2005
Posts: 3214
Location: Bradford
We’ve just appointed a marketing manager this week. First time we’ve had a dedicated marketing person for years. https://www.bradfordbulls.co.uk/article ... ng-manager
We’ve just appointed a marketing manager this week. First time we’ve had a dedicated marketing person for years. https://www.bradfordbulls.co.uk/article ... ng-manager






Pollsters doing Excellent job - say recent polls.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Thu Sep 19, 2024 1:03 pm 
Moderator
Moderator
User avatar

Joined: Dec 22 2001
Posts: 31965
Location: The Corridor of Uncertainty
That's good news as it concerns me how low crowds are and that it just seems to be the same faces. We need to be getting a fresh audience like in 95-97.






"If you start listening to the fans it won't be long before you're sitting with them," - Wayne Bennett.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Thu Sep 19, 2024 10:49 pm 
Club Coach
Club Captain
User avatar

Joined: Mar 07 2005
Posts: 4036
Location: Brisbane
Bullseye wrote:That's good news as it concerns me how low crowds are and that it just seems to be the same faces. We need to be getting a fresh audience like in 95-97.


It was schools and kids back then, which in turn got whole families hooked.

What is activity like in local schools at the moment? You feel that is always going be key to drumming up new support.

That said in 95/96, there was a air of change, an improving team playing good rugby and in the top tier of the game. Unfortunately, that just isn't there currently (granted I'm on the other side of the world, so could be wrong)
The change in the mid 90's you could almost touch and feel.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 5:55 am 
Club Coach
International Star
User avatar

Joined: Mar 03 2005
Posts: 9156
Location: Odsal Stadium
I think they could do a lot more with local amateur clubs just for a start. Where are the half-time/pre-match tournaments etc?

They seem to do bits every so often but it seems pretty irregular. Up until recently I was an occasional fan who maybe went to 4 or 5 games a year. They did a community club day early last season where my lads teams ran onto the and got to meet the players etc. Ended up going to the majority of games last season and this year all but one plus several away. Now considering a season ticket for 2025 - surely people like me are the relatively easy wins they should be going after?

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 8:36 am 
Club Captain
First Team Player

Joined: Apr 06 2016
Posts: 1223
Location: South of Bratfud
The product needs to be there before you can market it. 95/95 was the SL product, this time around we have to be fairly certain of being competitive so hopefully, hiring a marketing manager is a sign of the confidence in that.

Still I am not sure you could make current Odsal attractive to anyone other than Steptoe...may be that's another hint of change coming, but I'm from Bradford so not holing my breath

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 9:13 am 
Moderator
Moderator
User avatar

Joined: Dec 22 2001
Posts: 31965
Location: The Corridor of Uncertainty
We made Odsal a welcoming place in the mid 90s thanks to having stuff for the kids to do so it wasn't just about the match. That costs a bit and we don't have the budget we had back then so it's more difficult now - perhaps it's about targeting certain games in the warm summer months when Odsal is less inhospitable.

Close relationships with community clubs is a must - they're already familiar with the game so should be a no-brainer.

What we also need to do is connect with people who've no relationship with the game at all. That was the genius of Peter Deakin's approach in 95-96 and it won us an audience that was new to RL. How we do that is the challenge the new marketing manager has.






"If you start listening to the fans it won't be long before you're sitting with them," - Wayne Bennett.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 9:28 am 
Player Coach
International Star
User avatar

Joined: Dec 21 2007
Posts: 7107
Bullseye wrote:We made Odsal a welcoming place in the mid 90s thanks to having stuff for the kids to do so it wasn't just about the match. That costs a bit and we don't have the budget we had back then so it's more difficult now - perhaps it's about targeting certain games in the warm summer months when Odsal is less inhospitable.

Close relationships with community clubs is a must - they're already familiar with the game so should be a no-brainer.

What we also need to do is connect with people who've no relationship with the game at all. That was the genius of Peter Deakin's approach in 95-96 and it won us an audience that was new to RL. How we do that is the challenge the new marketing manager has.


95-97 was a time of optimism for the whole country and the sport tapped into that making major changes at exactly the right time. We were one of the best at it but the whole sport was buzzing - look at the crowds London Broncos used to get.

The sport of rugby league feels like it's dying a death at the moment. I used to get excited about watching superleague matches on TV and now I think it's a bit boring.

Any marketing manager working for a club in a championship division that they can't be promoted from, even if they win it, in a sport that's on it's last legs is going to have their work cutout.






nosorożce biorą to w dupę

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 10:40 am 
Moderator
Moderator
User avatar

Joined: Dec 22 2001
Posts: 31965
Location: The Corridor of Uncertainty
Most RL fans (especially my age) can be a but jaded so we're not the people to ask when it comes to marketing. Whenever I take anyone new to a game they absolutely love it. I think sometimes familiarity breeds contempt. It's the newbies we need as they've not got cynical in their old age like us fogies.






"If you start listening to the fans it won't be long before you're sitting with them," - Wayne Bennett.

Top
   
 
 Post subject: Re: Bulls Accounts up to Nov 2023
PostPosted: Fri Sep 20, 2024 11:22 am 
Player Coach
Club Captain

Joined: Oct 26 2005
Posts: 3214
Location: Bradford
One thing IMG has triggered is greater use (and measurement) of Social media footfall. And those numbers are big for a championship club.
Our squad is better than it has been for ages. Barring the odd mental collapse, we are a lot more competitive.
People do ask me how the Bulls are doing more than usual. We've made the playoffs 2 years running. There's a realistic feel good factor - realistic as in people are feeling we've turned a bit of a corner but still realise we have Odsal hanging round our necks.
The Friday night game vs Dewsbury felt good. There may be an option of more of those - maybe as Bullseye says, when Odsal is not likely to be cold & wet.

The job of the marketing manager will be - How to convert that into actual ticket sales?






Pollsters doing Excellent job - say recent polls.

Top
   
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 20 posts ]  Go to page Previous  1, 2





It is currently Wed Nov 27, 2024 10:14 pm


Who is online

Users browsing this forum: Peregrine, prembull, Pyrah123, Rattler13 and 119 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  


It is currently Wed Nov 27, 2024 10:14 pm
RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
6m
Shirt reveal coming soon
LG83
33
10m
ALL NEW 49ERS ERA LEEDS UTD THREAD
tad rhino
2616
14m
Rumours and signings v9
jonh
28909
41m
BORED The Band Name Game
Boss Hog
63282
43m
Game - Song Titles
Boss Hog
40816
44m
Film game
Boss Hog
5792
56m
Ground Improvements
PopTart
210
59m
Transfer Talk V5
Clearwing
533
Recent
Pre Season - 2025
Steve0
198
Recent
Rhinos squad numbers
Rixy
1
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
1m
Squad numbers
Father Ted
3
1m
ALL NEW 49ERS ERA LEEDS UTD THREAD
tad rhino
2616
1m
Fixtures
Deadcowboys1
13
1m
DoR - New Coach - Investor & Adam - New signings
Chris71
4056
1m
Game - Song Titles
Boss Hog
40816
2m
Rumours and signings v9
jonh
28909
3m
Mike Cooper podcast
rubber ducki
2
3m
2025 Shirt
NickyKiss
23
3m
New Kit
Wires71
71
4m
Mat Crowther pre season update
Dunkirk Spir
1
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Rhinos squad numbers
Rixy
1
TODAY
Squad numbers
Father Ted
3
TODAY
Mat Crowther pre season update
Dunkirk Spir
1
TODAY
Mike Cooper podcast
rubber ducki
2
TODAY
Shirt reveal coming soon
LG83
33
TODAY
Opening Championship and League One Fixtures for 2025 Released
RLFANS News
1
NEWS ITEMS
VIEWS
RLFANS Match Centre
Matches on TV
Thu 13th Feb
SL
20:00
Wigan-Leigh
Fri 14th Feb
SL
20:00
Hull KR-Castleford
SL
20:00
Catalans-Hull FC
Sat 15th Feb
SL
15:00
Leeds - Wakefield
SL
17:30
St.Helens-Salford
Sun 16th Feb
SL
15:00
Huddersfield-Warrington
Thu 20th Feb
SL
20:00
Wakefield - Hull KR
Fri 21st Feb
SL
20:00
Warrington-Catalans
SL
20:00
Hull FC-Wigan
Sat 22nd Feb
SL
15:00
Salford-Leeds
SL
20:00
Castleford-St.Helens
Sun 23rd Feb
SL
14:30
Leigh-Huddersfield
Thu 6th Mar
SL
20:00
Hull FC-Leigh
Fri 7th Mar
SL
20:00
Castleford-Salford
SL
20:00
St.Helens-Hull KR
Sat 8th Mar
SL
17:30
Catalans-Leeds
Sun 9th Mar
SL
17:30
Warrington - Wakefield
SL
17:30
Wigan-Huddersfield
Thu 20th Mar
SL
20:00
Salford-Huddersfield
Fri 21st Mar
SL
20:00
St.Helens-Warrington
This is an inplay table and live positions can change.
Mens Betfred Super League XXVIII ROUND : 1
 PLDFADIFFPTS
St.Helens 1 40 4 36 2
Wigan 1 32 4 28 2
Huddersfield 1 16 8 8 2
Leeds 1 22 16 6 2
Warrington 1 10 16 -6 0
Hull FC 1 0 22 -22 0
 
Castleford 1 4 32 -28 0
LondonB 1 4 40 -36 0
This is an inplay table and live positions can change.
Betfred Championship 2024 ROUND : 1
 PLDFADIFFPTS
Wakefield 27 1032 275 757 52
Toulouse 26 765 388 377 37
Bradford 28 723 420 303 36
York 29 695 501 194 32
Widnes 27 561 502 59 29
Featherstone 27 634 525 109 28
 
Sheffield 26 626 526 100 28
Doncaster 26 498 619 -121 25
Halifax 26 509 650 -141 22
Batley 26 422 591 -169 22
Swinton 28 484 676 -192 20
Barrow 25 442 720 -278 19
Whitehaven 25 437 826 -389 18
Dewsbury 27 348 879 -531 4
Hunslet 1 6 10 -4 0
RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
6m
Shirt reveal coming soon
LG83
33
10m
ALL NEW 49ERS ERA LEEDS UTD THREAD
tad rhino
2616
14m
Rumours and signings v9
jonh
28909
41m
BORED The Band Name Game
Boss Hog
63282
43m
Game - Song Titles
Boss Hog
40816
44m
Film game
Boss Hog
5792
56m
Ground Improvements
PopTart
210
59m
Transfer Talk V5
Clearwing
533
Recent
Pre Season - 2025
Steve0
198
Recent
Rhinos squad numbers
Rixy
1
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
1m
Squad numbers
Father Ted
3
1m
ALL NEW 49ERS ERA LEEDS UTD THREAD
tad rhino
2616
1m
Fixtures
Deadcowboys1
13
1m
DoR - New Coach - Investor & Adam - New signings
Chris71
4056
1m
Game - Song Titles
Boss Hog
40816
2m
Rumours and signings v9
jonh
28909
3m
Mike Cooper podcast
rubber ducki
2
3m
2025 Shirt
NickyKiss
23
3m
New Kit
Wires71
71
4m
Mat Crowther pre season update
Dunkirk Spir
1
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Rhinos squad numbers
Rixy
1
TODAY
Squad numbers
Father Ted
3
TODAY
Mat Crowther pre season update
Dunkirk Spir
1
TODAY
Mike Cooper podcast
rubber ducki
2
TODAY
Shirt reveal coming soon
LG83
33
TODAY
Opening Championship and League One Fixtures for 2025 Released
RLFANS News
1
NEWS ITEMS
VIEWS


Visit the RLFANS.COM SHOP
for more merchandise!












.