Post subject: Italy's "anti racist" campaign in football
Posted: Tue Dec 17, 2019 10:55 am
wrencat1873
Club Coach
Joined: Apr 24 2011 Posts: 17952
What are they thinking ? There is a problem with racist abuse of black players, where monkey chants are used and as part of their kick it our campaign, they are using images on monkeys on their poster campaign. Words actually fail me on how this could have happened, it's like an extremely sick April fool stunt - unbelievable
What are they thinking ? There is a problem with racist abuse of black players, where monkey chants are used and as part of their kick it our campaign, they are using images on monkeys on their poster campaign. Words actually fail me on how this could have happened, it's like an extremely sick April fool stunt - unbelievable
Post subject: Re: Italy's "anti racist" campaign in football
Posted: Tue Dec 17, 2019 11:42 am
King Street Cat
International Star
Joined: Mar 25 2010 Posts: 4647 Location: BD23
wrencat1873 wrote:What are they thinking ? There is a problem with racist abuse of black players, where monkey chants are used and as part of their kick it our campaign, they are using images on monkeys on their poster campaign. Words actually fail me on how this could have happened, it's like an extremely sick April fool stunt - unbelievable
It's called emotional or shock advertising. They know exactly what they're doing. It's very popular in fashion; Gucci's blackface jumper, Burberry's suicide noose hoodie. Anyone would think they would be career ending moves, but paradoxically, everyone talks about the brand for weeks after, and it actually puts the brand front and centre. The ones who are offended by it aren't their customer base anyway, but in a clever twist, they're actually doing all the free advertising work by commenting, sharing, retweeting and making memes. The people who buy Gucci and Burberry would do so anyway, probably more so now that they've been reminded there's a new collection out.
If they'd have put a poster out saying 'NO TO RACISM IN SERIE A', with a picture of a footballer on it, would you have started a thread on here? No. Exactly. It's the shock which has given it traction.
Remember, there is no such thing as bad publicity, especially in today's society where people literally couldn't give a monkey's, if you'll excuse the pun!
wrencat1873 wrote:What are they thinking ? There is a problem with racist abuse of black players, where monkey chants are used and as part of their kick it our campaign, they are using images on monkeys on their poster campaign. Words actually fail me on how this could have happened, it's like an extremely sick April fool stunt - unbelievable
It's called emotional or shock advertising. They know exactly what they're doing. It's very popular in fashion; Gucci's blackface jumper, Burberry's suicide noose hoodie. Anyone would think they would be career ending moves, but paradoxically, everyone talks about the brand for weeks after, and it actually puts the brand front and centre. The ones who are offended by it aren't their customer base anyway, but in a clever twist, they're actually doing all the free advertising work by commenting, sharing, retweeting and making memes. The people who buy Gucci and Burberry would do so anyway, probably more so now that they've been reminded there's a new collection out.
If they'd have put a poster out saying 'NO TO RACISM IN SERIE A', with a picture of a footballer on it, would you have started a thread on here? No. Exactly. It's the shock which has given it traction.
Remember, there is no such thing as bad publicity, especially in today's society where people literally couldn't give a monkey's, if you'll excuse the pun!
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