Sal Paradise wrote:It doesn't - sadly the majority of the shop owners didn't have enough about them to compete that is the really sad aspect. As you keep saying supermarket fresh food is dire - an easy opportunity for any good butcher/baker/fruit and veg seller to exploit - the fact they didn't is not the fault of the supermarket - lazy/spineless/incompetent - those that have taken up the challenge have prospered.
What it shows is a competitive market gets rid of the crap and only the strong survive. Morrisons started as one shop - M&S started as a market stall - it shows what is possible if you have the ability and the drive to succeed.
Sorry but that's a simplistic view.
It only takes a shift of 30% of trade from the independent to the supermarket to finish off the independent shop because that's his margin wiped out.
So, whilst potentially 70% of shoppers in a locale (let's just say a majority) might prefer the small independents, even if they stay loyal the independents still go bust.
No supermarket has an absolute monopoly but the power intrinsic in their sheer size means they have the same advantage over an independent as if they did have a monopoly.
Virtually the only ones who can compete in those circumstances are other supermarket chains ... and starting a supermarket chain from small beginnings these days is well-nigh impossible.
M&S started in 1884, Morrison's in 1889 ... they'd have no chance of the same growth if they were starting out now.