That'll be the millionaire Mo Farah and the millionaire Jessica Ennis ?

Indeed, some of which millions came from being the faces of Lucozade Sport and Powerade, respectively.

I'd actually quite like to have Jessica Ennis working against me. Mo, not so much.

To be fair to those manufacturers though, there isn't a cat in hells chance that they'd get kids to drink those appalling slimey concoctions without a sports superstar saying that they owe everything to "these slimy sports drinks", have you ever tasted any of them, if you haven't yet tasted Gatorade then save yourself the trouble, I've drunk it for you and now know what drinking the scum off the top of a summer pond must be like.

I don't begrudge them their millions; it could be argued though that it's a little irresponsible to be the face of a product that is marketed as a 'sports' drink for the masses when all the evidence indicates otherwise, but I don't fancy myself in an argument against the darlings of London 2012.

I've tasted a few of the drinks myself - they range from bland to noxious; I make my own 'sport' drink and have done for years - 1 part orange juice, fill up with water and a pinch of salt - that's hydrated me through several thousand miles of cycling, with flap-jacks for fuel and a couple of pints of real ale as a hearty recovery drink. Everything in moderation and all that jazz.

Thats almost EXACTLY the same formula that we use on our C2C rides every year, even down to the salt in the orange juice

Just seen an ad for Honey Cheerios - 'Now with more honey'. What say you, Minty?!

No thank you. I'm entirely happy with something eggy, made with eggs I've bought direct from a farmer. I even get double yolkers these days.

But, but...more honey!

Honey is wonderful. I love honey.

But not on cardboard.